In 2019, soft drinks packaging saw good total unit volume growth with this set to continue in the forecast period, albeit at a lower rate due to greater saturation. On-trade unit volume growth is expected to be lower than off-trade volume growth over the forecast period.
There is a growing trend towards smaller packages, which are largely purchased to be consumed on-the-go. Due to increasingly busy lifestyles and urbanisation, consumers are increasingly nomadic in their consumption of soft drinks, resulting in growing demand for packs that are compact and easy to carry.
Soft drinks companies continue to invest in differentiating their packaging in terms of materials, themes and printed designs. Innovation towards the end of the review period included the first flavoured bottled water in metal beverage cans, with this launched by Nestlé Waters for the Nestlé Pure Life brand.
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Understand the latest market trends and future growth opportunities for the Soft Drinks Packaging industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Soft Drinks Packaging research and analysis database.
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