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Country Report

Soft Drinks Packaging in

Soft Drinks Packaging in Turkey

Feb 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Popularity of bottled water ensures category shapes overall soft drinks packaging trends

In 2019, soft drinks packaging saw good total unit volume growth with this set to continue in the forecast period, albeit at a lower rate due to greater saturation. On-trade unit volume growth is expected to be lower than off-trade volume growth over the forecast period.

Small sizes boosted by rise in on-the-go consumption

There is a growing trend towards smaller packages, which are largely purchased to be consumed on-the-go. Due to increasingly busy lifestyles and urbanisation, consumers are increasingly nomadic in their consumption of soft drinks, resulting in growing demand for packs that are compact and easy to carry.

Players shake up pack designs, aiming to attract attention

Soft drinks companies continue to invest in differentiating their packaging in terms of materials, themes and printed designs. Innovation towards the end of the review period included the first flavoured bottled water in metal beverage cans, with this launched by Nestlé Waters for the Nestlé Pure Life brand.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview
Discover the latest market trends and uncover sources of future market growth for the Soft Drinks Packaging industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks Packaging industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soft Drinks Packaging in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes in units and filled volumes
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the total unit volume of soft drinks packaging in Turkey?
What are the major soft drinks pack types in Turkey?
How is the market for returnable glass and PET bottles developing in Turkey?
Are larger bulk sizes performing well in response to the recession?
What are the most dynamic pack types within soft drinks?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

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