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Learn moreFeb 2020
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In 2019, soft drinks packaging saw good total unit volume growth with this set to continue in the forecast period, albeit at a lower rate due to greater saturation. On-trade unit volume growth is expected to be lower than off-trade volume growth over the forecast period.
There is a growing trend towards smaller packages, which are largely purchased to be consumed on-the-go. Due to increasingly busy lifestyles and urbanisation, consumers are increasingly nomadic in their consumption of soft drinks, resulting in growing demand for packs that are compact and easy to carry.
Soft drinks companies continue to invest in differentiating their packaging in terms of materials, themes and printed designs. Innovation towards the end of the review period included the first flavoured bottled water in metal beverage cans, with this launched by Nestlé Waters for the Nestlé Pure Life brand.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Soft Drinks Packaging industry in Turkey with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Soft Drinks Packaging industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.
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Why buy this report?
This industry report originates from Passport, our Packaging market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.