Rapidly growing numbers of time-constricted consumers wanting ease of portability and storage have prompted the call for smaller, more convenient pack sizes. Especially in major cities such as Bangkok, the ballooning on-the-go culture demands practical, but also ecologically acceptable packaging.
Energy drinks packaging unit volumes are rising as beleaguered blue-collar workers rely on stimulant drinks to strengthen and sustain their productivity. Metal beverage cans is the primary pack type in the category and flashy graphics are being applied to this format set to replace more traditional glass bottle packaging as the number of millennial-aged workers grow in this segment.
PET bottles are the dominant pack type and main driver of growth within rigid plastic packaging, where bottled water continues to top product sales. Being durable, lightweight and easy to use comprise the key factors influencing consumer choices.
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Discover the latest market trends and uncover sources of future market growth for the Beverages Packaging industry in Thailand with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Packaging market research database.