Soft Drinks Packaging in
Thailand

Country Report

Executive Summary

Oct 2019
PROSPECTS
Convenience trend and social pressures drive shift to smaller pack sizes

Rapidly growing numbers of time-constricted consumers wanting ease of portability and storage have prompted the call for smaller, more convenient pack sizes. Especially in major cities such as Bangkok, the ballooning on-the-go culture demands practical, but also ecologically acceptable packaging.

Energy drinks brands use metal beverage cans to target millennials

Energy drinks packaging unit volumes are rising as beleaguered blue-collar workers rely on stimulant drinks to strengthen and sustain their productivity. Metal beverage cans is the primary pack type in the category and flashy graphics are being applied to this format set to replace more traditional glass bottle packaging as the number of millennial-aged workers grow in this segment.

Rigid plastic has the most volume growth potential

PET bottles are the dominant pack type and main driver of growth within rigid plastic packaging, where bottled water continues to top product sales. Being durable, lightweight and easy to use comprise the key factors influencing consumer choices.

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Soft Drinks Packaging in Thailand

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beverages Packaging industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beverages Packaging industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beverages Packaging in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes in units and filled volumes
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What are the major beverage pack types and how are they performing in Thailand?
  • How are consumption trends impacting the beverage packaging landscape?
  • What have been the key trends seen in new packaging developments?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

Soft Drinks Packaging in Thailand - Category analysis

HEADLINES

PROSPECTS

Convenience trend and social pressures drive shift to smaller pack sizes
Energy drinks brands use metal beverage cans to target millennials
Rigid plastic has the most volume growth potential

Soft Drinks Packaging in Thailand - Company Profiles

Packaging Industry in Thailand - Industry Overview

EXECUTIVE SUMMARY

Small packaging growing due to convenience trends, affordability and environmental reasons
Added-value packaging critical to growth for premium brands
Convenience trend and social pressures drive shift to smaller pack sizes
The trend for drinking less, but of higher quality pushes smaller pack sizes
Pocket pack sizes and innovative applicators remain on the rise as demand for beauty and personal care continues to increase
Weak purchasing power in rural areas requires frequent purchases of small home care packs

PACKAGING LEGISLATION

Government announces new regulations to reduce single-use plastic
Mandatory food labels in Thai language
GMP information required for cosmetics

RECYCLING AND THE ENVIRONMENT

More beauty brands incorporate incentivised packaging recycling campaigns
Eco-friendly trends appeal to Thai consumers
Private sector collaboration to encourage government on legalising the use of recycled PET in food and beverage packaging

PACKAGING DESIGN AND LABELLING

Energy drinks brands use metal beverage cans to target millennials
GDA requirements
Packaging redesign used to take brands upmarket

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