There is a strong focus on environmental protection in Sweden, with Returpack playing a key role in minimising the environmental impact of packaging waste. Returpack operates the Swedish return system, which puts requirements on importers and producers of PET bottles and metal beverage cans, as retail chains do, in terms of standardising recycling procedures and transportation.
There was an ongoing focus on premiumisation in soft drinks at the end of the review period, with different pack types used to convey a premium image in different categories. In carbonates, slim metal beverage cans in a 330ml size are the premium pack type of choice, with these launched by Coca-Cola in March 2019 for the Coca-Cola, Fanta, Sprite and Bonaqua brands and viewed as innovative, elegant and more grip-friendly.
Major new product development in energy drinks towards the end of the review period universally utilised 330ml metal beverage cans towards the end of the review period. Naia launched its range this pack type in March 2019, following the launch of Wato and Clean in similar packaging in 2018.
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Understand the latest market trends and future growth opportunities for the Soft Drinks Packaging industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Soft Drinks Packaging research and analysis database.
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