COVID-19 had a significant impact on the soft drinks packaging industry in Indonesia in 2020, as most pack types took a major hit and all of them were in decline. Although the retail channel was back seeing positive growth in 2021, it was still well below the pre-pandemic sales levels, with COVID-19 measures still in place during the course of the year and consumers also hit by the pandemic’s economic impact.
In February 2021, Sprite, one of Coca-Cola’s biggest brands, was switched from using its iconic green-coloured packaging to a clear PET bottle design to make it easier to recycle, in line with the company’s World Without Waste global environmental initiative, launched in 2018. Among the targets of this initiative are making the company’s packaging 100% recyclable by 2025 and using 50% recycled material in its bottles and cans by 2030.
Thin wall plastic containers have continued to gain share in still RTD tea packaging. Even in 2020, when all still RTD tea packaging declined, thin wall plastic containers still managed to perform better than most other pack types in this category.
The Indonesian government continues to focus on plastic usage regulations, expecting key brands to align with the trend by investing in sustainable pack types, such as rPET bottles. Due to the increasing demand for PET bottles, industry leaders continue to think along sustainable packaging lines.
Still bottled water is expected to record healthy annual growth rates over the forecast period as consumers are using water to stay hydrated and avoiding certain other categories because of health concerns. This is helping drive the use of 330ml and 600ml PET bottles, although 1,500ml is also an important pack size.
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Understand the latest market trends and future growth opportunities for the Soft Drinks Packaging industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Soft Drinks Packaging industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Soft Drinks Packaging
This is the aggregation of Asian speciality drinks, bottled water, carbonates, concentrates, fruit/vegetable juice, RTD coffee, RTD tea, and sports and energy drinks.See All of Our Definitions
This report originates from Passport, our Soft Drinks Packaging research and analysis database.
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