Sustainability is a major driver of innovation across soft drinks, with all major companies looking to introduce or expand their use of recyclable packaging and to use an increasing percentage of recycled material in PET bottles. Coca Cola’s World Without Waste strategy has been applied in Spain, with 100% of the company’s packaging being recyclable by the end of the review period, 23% recycled PET (rPET) used in its bottles and more than 70% of its packaging having been recycled.
In response to growing concerns over the use of plastic, there have been some attempts to replace PET bottles with other types of packaging. Ocean 52 for example launched still mineral water in metal beverage cans in April 2019, while Auara Empresa Social launched slim 330ml metal beverage cans in carbonated mineral water in May 2019.
Growing demand for smaller packaging continues to be seen, with this linked to greater on-the-go consumption, consumers’ busier lifestyles and the fact that smaller packs are easier to carry. Smaller formats are also gaining traction due to the increasing number of smaller households consisting of single people or couples.
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Understand the latest market trends and future growth opportunities for the Soft Drinks Packaging industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Soft Drinks Packaging research and analysis database.
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