As the pandemic situation and restrictions eased in Italy, especially over the second half of 2021, consumers returned more fully to their pre-COVID-19 lifestyles. This resulted in a partial recovery in foodservice packaging volumes for soft drinks in the country across key pack types such as PET bottles, glass bottles and metal beverage cans.
Sales of soft drinks in glass bottles, which are particularly widely used in the foodservice channel and benefit from a premium orientation, have taken a hit during the pandemic as foodservice establishments were closed down for extended periods. Even in retail sales, this pack type suffered in 2020 due to its generally premium pricing.
Still bottled water, the largest category within soft drinks in Italy, continued to see developments with regard to sustainability in 2021. For example, Coop Italia introduced a private label mineral water bottle made from 100% recycled plastic and featuring a non-separable cap.
From 1 January 2021 the new “plastic tax”, introduced by the EU as part of the EU recovery package necessitated by EU spending as a result of COVID-19, was officially implemented in Italy. From this date, industry players will have to make contributions calculated by the weight of non-recycled plastic packaging waste, with a uniform rate of EUR0.
In addition to primary packaging, the plastic tax also has implications for other types of non-recycled plastic packaging in soft drinks. For example, this includes items such as plastic straws for juices and plastic wrap for multipacks, which all act as contributing factors towards non-recycled plastic packaging waste.
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Soft Drinks Packaging
This is the aggregation of Asian speciality drinks, bottled water, carbonates, concentrates, fruit/vegetable juice, RTD coffee, RTD tea, and sports and energy drinks.See All of Our Definitions
This report originates from Passport, our Soft Drinks Packaging research and analysis database.
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