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Country Report

Soft Drinks Packaging in

Soft Drinks Packaging in Italy

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

New launches are presented in glass bottles for a vintage and charming look

PepsiCo has presented a packaging restyling based on a new glass bottle called Sirena ("mermaid"), which is to be used by its Pepsi, 7Up and Lipton Ice Tea brands. The new packaging is curvy, sleek and captivating, giving a dynamic effect.

Smaller pack sizes are increasingly preferred, due to easiness of use and waste reduction purposes

There were many launches in 2018. For example Yoga Tasky substituted its 330ml version with a 200ml mono-dose, confirming the ongoing trend towards smaller pack sizes in Italy.

Italians show an eco-friendly attitude towards environmental issues

The demand for eco-friendly packaging is strong in Italy. Sustainability of production methods, ingredients and packaging is growing in importance as a strong driver for purchases.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview
Discover the latest market trends and uncover sources of future market growth for the Soft Drinks Packaging industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks Packaging industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soft Drinks Packaging in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes in units and filled volumes
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the total unit volume of soft drinks packaging in Italy?
What are the major soft drinks pack types in Italy?
How is the market for returnable glass and PET bottles developing in Italy?
Are larger bulk sizes performing well in response to the recession?
What are the most dynamic pack types within soft drinks?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

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