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Country Report

Soft Drinks Packaging in

Soft Drinks Packaging in Italy

Feb 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Rising focus on recyclable plastic

Growing consumer awareness of plastic pollution has, along with media attention on the subject, been encouraging manufacturers to innovate their packaging types in order to be more environmentally sustainable. Indeed, all the major players in the soft drinks industry have been investing in their ranges to launch recyclable PET bottles.

More interest in glass bottles in the on-trade channel

In recent years, more manufacturers have paid attention to their packaging, in particular to differentiate between their ranges in the retail and foodservice channels. As a result, glass bottles are benefiting from the premium orientation of certain brands within the foodservice channel.

Demand for smaller formats

A shift towards smaller pack sizes continues to impact soft drinks packaging, especially in categories such as juice, carbonates and bottled water, where bigger pack sizes tend to be more common. The rising demand for smaller pack sizes is, on the one hand, based on increasingly busy lifestyles and, on the other hand, coming from a demographic change, with there being an increasing number of smaller households.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview
Discover the latest market trends and uncover sources of future market growth for the Soft Drinks Packaging industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks Packaging industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soft Drinks Packaging in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes in units and filled volumes
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the total unit volume of soft drinks packaging in Italy?
What are the major soft drinks pack types in Italy?
How is the market for returnable glass and PET bottles developing in Italy?
Are larger bulk sizes performing well in response to the recession?
What are the most dynamic pack types within soft drinks?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

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