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Learn moreFeb 2020
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Growing consumer awareness of plastic pollution has, along with media attention on the subject, been encouraging manufacturers to innovate their packaging types in order to be more environmentally sustainable. Indeed, all the major players in the soft drinks industry have been investing in their ranges to launch recyclable PET bottles.
In recent years, more manufacturers have paid attention to their packaging, in particular to differentiate between their ranges in the retail and foodservice channels. As a result, glass bottles are benefiting from the premium orientation of certain brands within the foodservice channel.
A shift towards smaller pack sizes continues to impact soft drinks packaging, especially in categories such as juice, carbonates and bottled water, where bigger pack sizes tend to be more common. The rising demand for smaller pack sizes is, on the one hand, based on increasingly busy lifestyles and, on the other hand, coming from a demographic change, with there being an increasing number of smaller households.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Soft Drinks Packaging industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Soft Drinks Packaging industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.
The Soft Drinks Packaging in Italy market research report includes:
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Why buy this report?
This industry report originates from Passport, our Packaging market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.