The sustainability goals for soft drinks packaging in Italy are aligned with the EU’s Single-Use Plastic Directive, which aims to reduce the negative impact of plastic waste on the environment. The main objectives are to increase the recycling of plastic packaging, reduce the amount of plastic used in packaging and encourage the use of alternative materials.
Food giant Nestlé has come closer to achieving its goal of 100% recyclable or reusable packaging by 2025 with 97% of its soft drinks packaging in Italy now recyclable. The Swiss multinational has accomplished 100% recyclability for corrugated cardboard and glass, 98% for paper packaging, 96% for rigid plastic, 92% for aluminium and 77% for flexible plastic.
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Understand the latest market trends and future growth opportunities for the Soft Drinks Packaging industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Soft Drinks Packaging industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Soft Drinks Packaging
This is the aggregation of Asian speciality drinks, bottled water, carbonates, concentrates, fruit/vegetable juice, RTD coffee, RTD tea, and sports and energy drinks.See All of Our Definitions
This report originates from Passport, our Soft Drinks Packaging research and analysis database.
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