Growing consumer awareness of plastic pollution has, along with media attention on the subject, been encouraging manufacturers to innovate their packaging types in order to be more environmentally sustainable. Indeed, all the major players in the soft drinks industry have been investing in their ranges to launch recyclable PET bottles.
In recent years, more manufacturers have paid attention to their packaging, in particular to differentiate between their ranges in the retail and foodservice channels. As a result, glass bottles are benefiting from the premium orientation of certain brands within the foodservice channel.
A shift towards smaller pack sizes continues to impact soft drinks packaging, especially in categories such as juice, carbonates and bottled water, where bigger pack sizes tend to be more common. The rising demand for smaller pack sizes is, on the one hand, based on increasingly busy lifestyles and, on the other hand, coming from a demographic change, with there being an increasing number of smaller households.
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Understand the latest market trends and future growth opportunities for the Soft Drinks Packaging industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Soft Drinks Packaging industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Soft Drinks Packaging research and analysis database.
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