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Country Report

Soft Drinks Packaging in

Soft Drinks Packaging in Italy

28 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Rising demand for smaller packaging

Smaller packaging formats are expected to continue gaining ground within soft drinks in Italy over the coming years. In particular, this strategy will be adopted by players looking to differentiate themselves from competitors.

Companies increasingly targeting children

Children will remain at the centre of innovation with regard to soft drinks packaging as companies look to better differentiate their offer and respond to consumers’ needs. For example, increased demand is expected for products that can easily be carried around, do not break easily and have an image of being safe and secure.

Growing importance of sustainability

Sustainability is expected to remain particularly important within soft drinks, not only with respect to product characteristics, but also packaging. Italian consumers are expected to become more sensitive about environmental issues and to increasingly opt for eco-friendly products and packaging.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview
Discover the latest market trends and uncover sources of future market growth for the Soft Drinks Packaging industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks Packaging industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soft Drinks Packaging in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes in units and filled volumes
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the total unit volume of soft drinks packaging in Italy?
What are the major soft drinks pack types in Italy?
How is the market for returnable glass and PET bottles developing in Italy?
Are larger bulk sizes performing well in response to the recession?
What are the most dynamic pack types within soft drinks?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

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Megatrends

Country Report

Soft Drinks Packaging in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Rising demand for smaller packaging

Companies increasingly targeting children

Growing importance of sustainability

Overview

Why buy this report?

OLD CATEGORY

Samples: (FAQs about samples):

Want to find out more about this report?

Table of Contents

Soft Drinks Packaging in Italy - Company Profiles

Packaging Industry in Italy - Industry Overview

EXECUTIVE SUMMARY

Smaller pack sizes gain ground due to increased environmental concerns

Regulations on dairy packaging becoming stricter

Increase in eco-friendly packaging thanks to coffee pods innovations

New regulation restricts use of glass packaging for alcoholic drinks during public events

Mini pack sizes and stand-up plastic pouches growing in beauty and personal care

Innovation for packaging focuses on recycled or easily-recyclable materials

PACKAGING LEGISLATION

Restrictions on glass packaging sold or consumed at public events

Recycled or easily-recyclable materials are the focus for packaging innovations

Tighter rules on laundry capsules aim to protect children from accidental poisoning

RECYCLING AND THE ENVIRONMENT

Legislation on biocides fully implemented in Italy

Recycled PET continues to develop

Plastic recycling: Italy remains an example of innovation and excellence

PACKAGING DESIGN AND LABELLING

Increase of the zero-waste philosophy supports the increased use of pouches

Packaging design and labelling: an important communication element for companies

Vintage packaging denotes good taste and evokes feelings of nostalgia

Labels to be printed in stores

Innovation in premium single origin and organic coffee

Metal packaging subject to innovation

New regulations for milk and dairy goods labelling from 1 January 2017

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