Total soft drinks packaging retail volumes in Italy edged up in 2025, recovering modestly from a soft 2024 as the easing of cost-of-living pressure supported a partial rebound in consumption. Rigid plastic, overwhelmingly PET bottles, remained the dominant format by a wide margin — PET bottles account for approximately 47% of all beverage container units sold, the highest share of any single material in the market. However, the clearest momentum sat with glass, which advanced on premiumisation i
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Overview:
Understand the latest market trends and future growth opportunities for the Soft Drinks Packaging industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Soft Drinks Packaging industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Soft Drinks Packaging in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Soft Drinks Packaging in Italy?
- Which are the major pack types and how are they performing in Italy?
- Have there been any packaging legislative changes in the past 12 months?
- How are consumption trends impacting the packaging landscape?
- What are the key trends and latest product developments in packaging?
- How important are sustainability and recycling to consumers in Italy?
- Where is future growth expected to be most significant?
Soft Drinks Packaging in Italy
Key Data Insights
Volumes edge up as glass and metal advance, while the EU Packaging and Packaging Waste Regulation sets the regulatory horizon
Rigid plastic retains its lead as total soft drinks packaging volumes edge up in 2025
Glass leads growth on premiumisation, while metal cans gain on recycled aluminium and on-the-go demand
EU Packaging and Packaging Waste Regulation sets a recyclability and recycled-content horizon for PET bottles and cans
Soft drinks packaging volumes set to remain broadly flat to 2029 as PET holds firm and glass outpaces
Strategic priorities: high-rPET PET, recyclable single-material design and premium glass
Country Reports Disclaimer
The following categories and subcategories are included:
Soft Drinks Packaging
- Asian Speciality Drinks
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- Carbonated Bottled Water
- Flavoured Bottled Water
- Functional Bottled Water
- Still Bottled Water
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- Cola Carbonates
- Non-Cola Carbonates
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- Liquid Concentrates
- Powder Concentrates
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- 100% Juice
- Juice Drinks (up to 24% Juice)
- Nectars
- Coconut and Other Plant Waters
- Energy Drinks
- Sports Drinks
- RTD Coffee
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- Carbonated RTD Tea and Kombucha
- Still RTD Tea
Soft Drinks Packaging
This is the aggregation of Asian speciality drinks, bottled water, carbonates, concentrates, fruit/vegetable juice, RTD coffee, RTD tea, and sports and energy drinks.
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This report originates from Passport, our Soft Drinks Packaging research and analysis database.
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