The growth expected in soft drinks packaging over the forecast period will continuously come from rising demand for beverages packaged in rigid plastic, specifically PET bottles. Categories that account for a large proportion of the soft drinks industry tend to see high usage of PET packaging, including bottled water, RTD tea and juice.
Smaller pack sizes saw a gradual rise in soft drinks during the review period and will remain trendy over the forecast period. As the health and wellness trend has now become more or less permanent in Hong Kong, consumers are seeking to reduce their intake of potentially unhealthy beverages such as carbonates and juice drinks.
New designs in soft drinks packaging focusing on shapes and artwork appear to be drawing consumer attention. Packaging designs used to be uninspiring and consumers were hence accustomed to seeing little development in this area.
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Understand the latest market trends and future growth opportunities for the Soft Drinks Packaging industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Soft Drinks Packaging research and analysis database.
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