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Learn moreFeb 2020
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2018 saw the implementation of a sugar tax in the Philippines. This increased unit prices in soft drinks, and thus negatively impacted demand for both soft drinks and soft drinks packaging, resulting in total unit volume decline.
The sugar tax continues to fuel demand from consumers for smaller and more convenient pack types that allow them to reduce their spending. Despite greater price-stability for soft drinks in 2019, the impact of the sugar tax remains the same as players compete for consumers’ share of wallet.
Powder concentrates was the most affected category in terms of retail volume by the sugar tax, with its packaging volume plummeting in 2018 and continuing to drop dramatically in 2019. Powder concentrates were traditionally a low-priced option that appealed mainly to low-income consumers as an economical alternative to most other soft drinks.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Soft Drinks Packaging industry in Philippines with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Soft Drinks Packaging industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.
The Soft Drinks Packaging in Philippines market research report includes:
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Why buy this report?
This industry report originates from Passport, our Packaging market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.