As a result of the presence of the COVID-19 virus in the US, consumers preferred to shop online and indulged in stockpiling to reduce outdoor store visits as well as benefiting from the attractive deals available via e-commerce. This resulted in higher retail volume sales in staple categories such as carbonates, thereby leading to a boost to sales of its predominant packaging types, such as PET bottles.
The COVID-19 pandemic created a desire among many consumers for healthier beverages, further boosting sales of categories like bottled water, energy drinks and juice. Metal beverage cans lost momentum among millennial-friendly categories such as energy drinks, as consumers’ outdoor activities were reduced, when energy drinks are mostly consumed.
The COVID-19 pandemic hampered packaging recycling initiatives, such as the bottle bill (beverage container deposit regulations), in the majority of states. The bottle bill is expected to increase the consumption of virgin plastic and metal in PET bottles and beverage cans, respectively.
Government regulations around the plastic content in packaging are expected to lead brands towards sustainable and recyclable packaging over the coming years. Leading brand owners like Nestlé Waters, Coca-Cola and Dr Pepper aim to partially shift to rPET across their portfolios.
Larger pack sizes in HDPE bottles, which experienced a spike in 2020 due to the COVID-19 pandemic, are expected to resume their historic volumes as the soft drinks market begins to normalise post-2020. Furthermore, owing to criticism around the use of plastic, certain brands, such as Perrier and San Pellegrino, have started adopting aluminium-based cans over PET bottles.
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Understand the latest market trends and future growth opportunities for the Soft Drinks Packaging industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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