Inflation and weaker wage growth impacted consumer spending in the UK in 2019, which directly translated into new purchasing patterns for consumers. In bottled water and cola carbonates, consumers started to favour multipack formats to make savings for home consumption, and brands responded to this observation by focusing on further marketing messages for their multipacks.
With plastic still being heavily criticised, companies in the soft drinks landscape are faced with the significant challenge of how to respond to the current scrutiny of single-use plastic. A first move from beverage manufacturers was to invest in a more circular economy, with brands launching their existing products in recycled packaging.
As plastic continues to dominate most pack types within the soft drinks industry, companies which have pledged to become 100% sustainable are also putting pressure on consumers to adopt more eco-friendly behaviour, encouraging them to recycle and make more informed decisions about their preferred pack types. This has also led soft drinks companies and retailers to launch reverse-vending machines, where consumers can drop their used beverage cans or plastic bottles into a container for cashback or an in-store discount.
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Understand the latest market trends and future growth opportunities for the Soft Drinks Packaging industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Soft Drinks Packaging research and analysis database.
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