Soft drinks is facing a difficult period owing to Argentina’s struggling economy, with purchasing power remaining low. Inflation is high, fuelled by economic reforms, which have increased utility bills.
The success of economy brands is posing a challenge for leading soft drinks players, such as Coca-Cola and Cerveceri´a y Malteri´a Quilmes, which represents PepsiCo’s brands in the country. In response, these players are increasing their focus on returnables.
The outlook remains good for still bottled water, with this product benefiting from the continuous growth in home delivery sales of still bottled water. Door-to-door siphon delivery is still benefiting from the household “cocooning” effect, triggered by insecurity on the streets and limited disposable incomes.
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Understand the latest market trends and future growth opportunities for the Soft Drinks Packaging industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Soft Drinks Packaging research and analysis database.
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