Soft Drinks Packaging in South Africa

September 2026

Total soft drinks packaging retail volumes in South Africa rebounded strongly in 2025, rising by 6% as demand recovered after a period of acute cost-of-living and input-cost pressure. Rigid plastic — overwhelmingly PET bottles — not only remained the dominant format but was also the fastest-growing, extending its lead across carbonates, bottled water and juice, while metal beverage cans, the second-largest format, advanced solidly on the back of carbonates and a fast-expanding energy drinks segm

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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks Packaging industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Soft Drinks Packaging industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks Packaging in South Africa report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks Packaging in South Africa?
  • Which are the major pack types and how are they performing in South Africa?
  • Have there been any packaging legislative changes in the past 12 months?
  • How are consumption trends impacting the packaging landscape?
  • What are the key trends and latest product developments in packaging?
  • How important are sustainability and recycling to consumers in South Africa?
  • Where is future growth expected to be most significant?

Soft Drinks Packaging in South Africa

Key Data Insights

Volumes rebound strongly as PET tightens its grip and mandatory EPR reframes recyclability as a cost lever
Rigid plastic holds its lead as total soft drinks packaging volumes climb in 2025
PET and cans set the pace as glass lags and brands redesign packs for recovery
Mandatory packaging EPR and the sugar levy reshape materials and pack formats
Soft drinks packaging volumes set to rise to 12.4 billion units by 2029, led by rigid plastic and cans
Strategic priorities: recyclable PET and cans as glass declines and EPR rewards single-material design

Country Reports Disclaimer

The following categories and subcategories are included:

Soft Drinks Packaging

  • Asian Speciality Drinks
    • Carbonated Bottled Water
    • Flavoured Bottled Water
    • Functional Bottled Water
    • Still Bottled Water
    • Cola Carbonates
    • Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
    • 100% Juice
    • Juice Drinks (up to 24% Juice)
    • Nectars
    • Coconut and Other Plant Waters
  • Energy Drinks
  • Sports Drinks
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
    • Still RTD Tea

Soft Drinks Packaging

This is the aggregation of Asian speciality drinks, bottled water, carbonates, concentrates, fruit/vegetable juice, RTD coffee, RTD tea, and sports and energy drinks.

See all of our definitions
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  • Track key industry trends, opportunities and threats
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This report originates from Passport, our Soft Drinks Packaging research and analysis database.

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