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As Brazilians are still adapting consumption behaviour to restrained budgets, soft drinks volume sales continued to decline in 2017, albeit less intensively than in 2016. However, packaging volume sales grew, mainly due to the rising popularity of smaller formats.
Returnable packaging supports companies’ commitment to sustainability
While, for many Brazilians, the most important purchasing decision factor remains price, sustainability continues to grow in importance among both consumers and manufacturers. Both Coca-Cola and Cia Brasileira de Bebidas (Ambev) have publicly announced their commitment to sustainability and responsibility over the impact of packaging waste generated by their products.
Increasing range of pack types and sizes
Although the economy already shows signs of recovery, most Brazilians are still concerned about their financial situation and are thus making more rational purchasing decisions. However, this does not always mean opting for the lowest priced product or brand, but rather the best pack type and size in accordance with one’s budget.
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Overview Discover the latest market trends and uncover sources of future market growth for the Soft Drinks Packaging industry in Brazil with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Soft Drinks Packaging industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.
The Soft Drinks Packaging in Brazil market research report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes in units and filled volumes
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
What is the total unit volume of soft drinks packaging in Brazil?
What are the major soft drinks pack types in Brazil?
How is the market for returnable glass and PET bottles developing in Brazil?
Are larger bulk sizes performing well in response to the recession?
What are the most dynamic pack types within soft drinks?
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