Metal beverage cans are underperforming other packaging types in most soft drinks categories but this remains a very significant pack type for carbonates and has returned to growth in 2019 after seeing a decrease in the previous two years, due to changes in consumption habits. Metal beverage cans saw slightly stronger growth than glass bottles in 2019, due to recent price increases for glass and an undersupply of the material in the country, while also growing faster than PET bottles due to consumers’ concerns about sustainability.
Alcoholic drinks saw a good performance towards the end of the review period, with especially strong demand for wine and for speciality and craft beers. This performance is elevating many players’ production capability to the maximum, resulting in glass manufacturers struggling to support industry production.
Sustainability is increasingly becoming a major consumer concern, as Brazilians become better educated about environmental issues. Such concerns are resulting in a growing number seeking to adhere to guidelines offered by environmental organisations, which recently started a crusade against the excessive use of plastic.
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Understand the latest market trends and future growth opportunities for the Soft Drinks Packaging industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Soft Drinks Packaging research and analysis database.
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