Soft Drinks Packaging in
Mexico

Country Report

Executive Summary

Oct 2019
PROSPECTS
Modern consumers demand more from soft drinks packaging

Consumers in Mexico are better informed, more analytic and more demanding when making beverage purchasing decisions. In particular, customers in the cities are more interested in and informed on health and wellness trends as well as environmental issues related to beverage products.

Juice sees some of the most dynamic packaging changes

During the review period, there was dynamism in the packaging of 100% juice and nectars (25-99% juice). In 100% juice, several players have introduced presentations in shaped liquid cartons, including Jumex Fresco and Jumex Jugo, Ocean Spray, and Sonrisa Natura (Valle Redondo).

Competition between plastic and glass intensifies

The introduction of PET bottles by Del Valle to package its juice and nectars is enabling this packaging type to grow faster than glass. Consumers’ perception of PET bottles for juice and nectars varies: some consumers find PET attractive and practical, while others prefer other materials including glass and liquid cartons.

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Soft Drinks Packaging in Mexico

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beverages Packaging industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beverages Packaging industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beverages Packaging in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes in units and filled volumes
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What are the major beverage pack types and how are they performing in Mexico?
  • How are consumption trends impacting the beverage packaging landscape?
  • What have been the key trends seen in new packaging developments?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

Soft Drinks Packaging in Mexico - Category analysis

HEADLINES

PROSPECTS

Modern consumers demand more from soft drinks packaging
Juice sees some of the most dynamic packaging changes
Competition between plastic and glass intensifies

Soft Drinks Packaging in Mexico - Company Profiles

Packaging Industry in Mexico - Industry Overview

EXECUTIVE SUMMARY

Packaging innovation remains strong despite economic lull
Smaller formats and multipacks set to be popular among confectionery consumers
Modern consumers demand more from soft drinks packaging
Sales of beer and wine drive the use of glass bottles
Plastic pouches developed in new sizes, while increasing popularity of face masks boosts use of flexible aluminium/plastic
Variety in home care product presentations

PACKAGING LEGISLATION

The authorities remain focused on stopping sales of illegal and adulterated alcoholic beverages
Rules for alcoholic drinks packaging and labelling in Mexico
Legislation continues to influence packaged food and beverages packaging

RECYCLING AND THE ENVIRONMENT

Packaging, an important consideration amongst “green” brands
Home care companies focus on communicating their green practices
Mexico remains a leader in PET recycling in the Americas
Table 1 Overview of Packaging Recycling and Recovery in Mexico: 2017/2018 and Targets for 2019

PACKAGING DESIGN AND LABELLING

Changing lifestyles encourage packaging innovation
Nescafé uses emotive packaging label in marketing campaign
Outcome of marijuana legalisation debate has implications for packaging

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