With the Malaysian government planning to ban single-use plastic by 2030, more rulings are being established along the roadmap for this target. For instance, a ban on plastic straws was introduced in Kuala Lumpur and Selangor in 2019, along with a ban on single-use plastic bags in several states including Penang, Kedah and Melaka.
Convenience is increasingly important to consumers, with single-serve packs thus seeing rising popularity in soft drinks. Due to busy lifestyles, urban consumers are increasingly seeking pack types and closures that are suitable for consumption on-the-go.
With the government’s strong efforts to encourage a healthy diet and increase public health awareness, Malaysian consumers are increasingly knowledgeable when evaluating product health claims and ingredient contents. Moreover, with extensive media coverage to promote awareness of the Healthier Choice logo, consumers are increasingly using the logo as a reference when making purchases.
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Understand the latest market trends and future growth opportunities for the Soft Drinks Packaging industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Soft Drinks Packaging industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Soft Drinks Packaging research and analysis database.
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