Soft Drinks Packaging in
Malaysia

Country Report

Executive Summary

Mar 2019
PROSPECTS
Smaller family pack size and multipacks appeal for mindful indulgence

In view of the declining birth rate and shrinking family sizes in Malaysian society, soft drinks players continued to reduce pack sizes in 2018, appealing to smaller families and those seeking to reduce their spending. For instance, F&N Holdings Bhd replaced its Seasons 1.

Greater sophistication in soft drinks packaging to reinvigorate sales

Following a weakened performance in 2017, soft drinks players sought to attract consumers by introducing engaging packaging designs and new packaging formats, with the aim of reinvigorating category performance. In 2018, the category saw several new packaging launches that drew on premiumisation trends.

Growing emphasis on health claims

With the government’s strong efforts to advocate a healthy diet and increase public health awareness, Malaysian consumers are increasingly knowledgeable when evaluating product health claims and ingredient contents. Moreover, with extensive media coverage to promote awareness of the Healthier Choice logo, consumers are increasingly using the logo as a reference when making purchases.

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Soft Drinks Packaging in Malaysia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beverages Packaging industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beverages Packaging industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beverages Packaging in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes in units and filled volumes
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What are the major beverage pack types and how are they performing in Malaysia?
  • How are consumption trends impacting the beverage packaging landscape?
  • What have been the key trends seen in new packaging developments?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

Soft Drinks Packaging in Malaysia - Category analysis

HEADLINES

PROSPECTS

Smaller family pack size and multipacks appeal for mindful indulgence
Greater sophistication in soft drinks packaging to reinvigorate sales
Growing emphasis on health claims

Soft Drinks Packaging in Malaysia - Company Profiles

Packaging Industry in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Consumer confidence gives packaging a boost, as mindfulness and environmental awareness shape sizes and materials
Packaging for prepared baby food is threatened
Smaller family pack size and multipacks appeal for mindful indulgence in soft drinks
Glass remains the most common packaging type in alcoholic drinks
Pocket-size packaging for beauty and personal care easier to carry around
Growth in trigger closures for home care driven by convenience

PACKAGING LEGISLATION

Plain packaging for tobacco being considered in Malaysia
Proposed National Halal Council Bill to resolve confusion over halal labelling
Government bans imports of plastic waste from other countries in 2019

RECYCLING AND THE ENVIRONMENT

Government announces roadmap towards zero single use plastics by 2030
State governments and retailers introduces war against single use plastics

PACKAGING DESIGN AND LABELLING

New Healthier Choice labelling helps sustain growth of dairy packaging
Growing emphasis on health claims via labels
Premiumisation dictates packaging design trend in alcoholic drinks

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