PET bottles continue to be seen as convenient and cost-effective packaging across the entire supply chain, with sales declining in both 2020 and 2021, but at a slower rate than the overall soft drinks packaging market. However, demand for glass bottles saw a significant reduction in 2020 as on-the-go consumption and foodservice sales were heavily affected by COVID-19, and the measures implemented to contain its spread.
Two different trends could be observed in recent times, with health and wellness encouraging purchases of smaller pack types, but the pandemic boosting sales of bigger pack sizes. The health and wellness trend can be clearly seen among Malaysian consumers in their choice of pack sizes.
Soft drinks packaging in Malaysia is seeing packaging innovations and improvements as leading players in the industry look to meet the ambitious sustainable targets they have set. For example, Coca-Cola has expanded its green initiative in Malaysia by starting to use only transparent PET bottles instead of coloured ones.
Bottled water, and still bottled water in particular, is expected to continue outperforming the overall soft drinks market over the forecast period. With PET bottles the largest pack type in still bottled water, this will see this pack type continue growing over the forecast period, gaining further share from other packaging solutions such as metal beverage cans and brick liquid cartons.
With the Malaysian government planning to ban single-use plastic by 2030, more rulings are being established along the roadmap for this target. For example, a ban on plastic straws was introduced in Kuala Lumpur and Selangor in 2019, along with a ban on single-use plastic bags in several states, including Penang, Kedah and Melaka.
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Understand the latest market trends and future growth opportunities for the Soft Drinks Packaging industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Soft Drinks Packaging industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Soft Drinks Packaging
This is the aggregation of Asian speciality drinks, bottled water, carbonates, concentrates, fruit/vegetable juice, RTD coffee, RTD tea, and sports and energy drinks.See All of Our Definitions
This report originates from Passport, our Soft Drinks Packaging research and analysis database.
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