In view of the declining birth rate and shrinking family sizes in Malaysian society, soft drinks players continued to reduce pack sizes in 2018, appealing to smaller families and those seeking to reduce their spending. For instance, F&N Holdings Bhd replaced its Seasons 1.
Following a weakened performance in 2017, soft drinks players sought to attract consumers by introducing engaging packaging designs and new packaging formats, with the aim of reinvigorating category performance. In 2018, the category saw several new packaging launches that drew on premiumisation trends.
With the government’s strong efforts to advocate a healthy diet and increase public health awareness, Malaysian consumers are increasingly knowledgeable when evaluating product health claims and ingredient contents. Moreover, with extensive media coverage to promote awareness of the Healthier Choice logo, consumers are increasingly using the logo as a reference when making purchases.
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Discover the latest market trends and uncover sources of future market growth for the Beverages Packaging industry in Malaysia with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Packaging market research database.