With an increase in the on-the-go consumption of soft drinks, a number of players are targeting such consumption by offering smaller pack sizes and convenient closures. Carbonates players such as Coca-Cola and Al-Jomaih have introduced new mini pack sizes, with Coca-Cola, Coke Zero, Fanta and Sprite offered in 185ml packs and Pepsi, Mirinda, Shani and 7-Up launching 150ml packs.
Players are investing in ensuring that their products stand out on store shelves, with aesthetic elements and environmentally-friendly packaging alike becoming more attractive to consumers. Bottled water companies in particular are striving to make packaging more aesthetically attractive.
The government is expected to put into effect increasing legislation covering labelling. For example, legislation is expected to require juice companies to use labels stating products’ sugar content in comparison to recommended daily amounts.
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Understand the latest market trends and future growth opportunities for the Soft Drinks Packaging industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Soft Drinks Packaging research and analysis database.
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