Still bottled water is the biggest category in the Saudi Arabian soft drinks industry, accounting for more than half of the overall packaging unit volumes. By far the most popular pack type in still bottled water is PET bottles, with this category dominating usage of PET bottles.
E-commerce played a pivotal role during lockdown as consumers preferred having essential commodities delivered to their doorstep rather than paying a visit to a bricks-and-mortar store. E-commerce players preferred delivering robust and convenient packaging, such as PET bottles or liquid cartons, while fragile glass bottles were less popular.
Large pack sizes performed well in the Saudi Arabian soft drinks industry during 2020, as consumers opted for bigger packs that were suitable for storing during the pandemic. Smaller pack sizes were negatively affected by the loss of impulse and on-the-go consumption occasions, with the majority of consumers mostly staying at home.
PET bottles, the main pack type in soft drinks in Saudi Arabia, is expected to continue growing over the forecast period. This will be helped by the further growth expected for still bottled water, the main user of PET bottles, in the coming years.
Sustainability trends are expected to continue to drive the packaging industry. Various industry players are expected to invest in a circular economy model and use recycled plastic in their packaging.
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Soft Drinks Packaging
This is the aggregation of Asian speciality drinks, bottled water, carbonates, concentrates, fruit/vegetable juice, RTD coffee, RTD tea, and sports and energy drinks.See All of Our Definitions
This report originates from Passport, our Soft Drinks Packaging research and analysis database.
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