Rigid plastic packaging, mainly in the form of PET bottles, accounts for almost half of packaging volumes in soft drinks. This strong position is due to the many benefits this type of packaging offers to manufacturers, distributors, retailers and consumers.
However, while PET bottles are the most significant soft drinks packaging and are continuing to gain share, there is increasing uncertainty over plastic packaging in general for soft drinks, with this facing growing criticism and the threat of tightening legislation. Media coverage over plastic waste pollution and its negative impact on sea life and the overall environmental impact is causing growing concern among consumers, who are increasingly environmentally-conscious.
The downsizing trend is expected to continue, thanks to continued growth in health awareness, and is likely to expand into more categories in soft drinks over the next few years. Small packs make it possible for suppliers to draw attention to the lower calorie content on the packaging, and as consumers are becoming increasingly concerned about calorie content, it will be easier to persuade them to purchase.
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Understand the latest market trends and future growth opportunities for the Soft Drinks Packaging industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Soft Drinks Packaging research and analysis database.
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