In 2021, COVID-19 continued to have an impact on the performance of soft drinks in Germany. While there was an improvement in terms of mobility, restrictions and lockdowns, which allowed foodservice packaging volumes of soft drinks to start recovering, the recovery has been quite limited when viewed in terms of the size of the decline experienced in 2020.
In terms of retail sales, packaging volumes of PET bottles, the dominant pack type in soft drinks in Germany, recorded modest performances in 2020 and 2021. However, usage of metal beverage cans in the retail channel saw notable growth over the same period.
Sustainability continues to be an important topic within the German soft drinks industry. Brand owners are concentrating on rPET to reduce the environmental impact of PET bottles, which are the dominant pack type for soft drinks in Germany.
From 1 January 2021, the EU’s new “plastic tax” came into force in Germany, introduced as part of the EU recovery package necessitated by spending across the EU states as a result of COVID-19. Starting from 1 January 2021, the contribution that industry players must make is calculated by the weight of non-recycled plastic packaging waste, with a uniform rate of EUR0.
As players in the soft drink industry look to curb their plastic usage, this is expected to promote developments in alternatives such as rPET in order to promote sustainability. For example, after Coca-Cola switched the non-returnable PET bottles of its Vio, Fuze Tea and Powerade brands in Germany to recycled material, the core brands Coca-Cola, Coca-Cola Zero, Coke Light, Fanta, Sprite, and mezzo mix have now also been following this example.
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Understand the latest market trends and future growth opportunities for the Soft Drinks Packaging industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Soft Drinks Packaging
This is the aggregation of Asian speciality drinks, bottled water, carbonates, concentrates, fruit/vegetable juice, RTD coffee, RTD tea, and sports and energy drinks.See All of Our Definitions
This report originates from Passport, our Soft Drinks Packaging research and analysis database.
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