Gardening

Gardening became a popular activity during 2020, as it allowed households to be outdoors, get exercise, care for their space and keep busy while spending more time at home. This trend continued in 2021, as consumers associate gardening and plants…

Gardening saw continued growth in 2021 despite having already seen a dramatic increase in sales in the previous year. The continued expansion of the category was supported by ongoing restrictions in place to curb the spread of COVID-19 as consumers…

Gardening in Brazil continued to post strong double-digit current value growth in 2021. Some categories, such as pots and planters, soil, seeds and fertiliser boosted the result, considering the consistent trend of gardening as a hobby. Home…

While gardening posted another positive performance in current value terms in 2021, as gardening remained a major focus for German consumers, the category’s performance was not as strong as it could have been. Compared to the strong growth recorded…

The pandemic brought about changes in most South African households in 2020, including the rediscovery of relaxing gardening practices. Many local consumers continued to grow their own produce or nurture plants in 2021, supporting further value…

In 2020, gardening saw significantly higher current value growth than in the previous year. As consumers avoided socialising as much as possible, many looked for new hobbies to pass the time, especially hobbies that could be enjoyed at home. For many…

Gardening was a very good match with home seclusion, which was forced by COVID-19 from 2020. In 2020, people stayed home in the first COVID-19 state of emergency from April. In Japan there is no law that allows for the implementation of a strongly…

Gardening in Sweden continued to increase in popularity both as an activity, and in value sales terms for related products. Although value growth for the category was slower in 2021 compared to a surge in 2020 following the emergence of the pandemic,…

The overall gardening category continued to perform well in Thailand in 2021 despite the economic consequences of the pandemic measures. The category witnessed continued growth with horticulture continuing its strong pandemic performance and…

The home gardening trend continued in 2021 as COVID-19 related restrictions remained in place throughout much of the year, with schools remaining closed, and many employees continuing to work from home. The new reality saw more consumers turn to…

Retail value sales of gardening marginally declined in 2021 after dynamic double-digit growth in 2020. The lockdown in the first quarter of 2021 had a detrimental effect on sales as physical retailers were closed, while the reopening of outlets in…

Confined at home during the pandemic, many Australians were determined to use the opportunity of the additional spare time to fix up their garden. Gardening also offered additional benefits in terms of being therapeutic and relaxing during stressful…

Gardening in Canada recorded a spike in retail current value sales in 2020, when consumers looked inwards towards the home environment in light of Coronavirus (COVID-19) restrictions on mobility. In 2021, consumers continued to view indoor and…

The urban gardening trend continued in the Philippines in 2021, with many consumers having learned this new pastime during the period of lockdown and home seclusion. Gardening proved popular amongst urban consumers, as it helped to utilise time spent…

With consumers continuing to be confined to their homes for long periods of time, gardening provided a simple pleasure for consumers during the spring and summer months. It was a necessary distraction from the stresses of the pandemic that allowed…

Despite rising from a relatively small sales base, gardening witnessed robust growth in China over the review period, supported by the health and wellness trend. Furthermore, as fluctuating lockdown measures and long-distance travel restrictions…

COVID-19 and its containment measurements has made many Romanians re-examine their domestic environment and their values, and to pay more attention to family. There has been a surge in investment and interest in the home space, and as a result demand…

Gardening was enjoying healthy growth even before the outbreak of COVID-19, but sales registered greater dynamism during the pandemic as consumers found themselves stuck at home. Unable or unwilling to venture out into public areas consumers spent…

Unlike many other countries around the world, Taiwan was not deemed to have been particularly impacted by the pandemic, with the Taiwanese only suffering limited restrictions following the outbreak of COVID-19 from February to May 2020, before…

The fallout from COVID-19 continued to drive vigorous growth in retail constant value sales of gardening during 2021, albeit at a slightly more moderate pace than in the previous year. During 2020, the lockdown introduced by the government in March…