Gardening

Market research on the gardening industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Gardening in the Philippines

Apr 2019

With the increase in food poisoning incidents, urban consumers have become more conscious about what they eat and where food comes from. Fresh food, especially fruits and vegetables, have increasingly faced backlash about the farming methods. ...

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Gardening in Singapore

Apr 2019

New gardeners are inexperienced, and often worry about their lack of green fingers. Smart gardening like Click & Grow acts as a good starter kit in providing a simple alternative to conventional gardening. In particular, the inventor of convenient ...

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Gardening in Argentina

Apr 2019

The interest in succulents and cactuses has created business opportunities for some small entrepreneurs. The low care and space needs and wide variety of these plants stimulate sales. Buenos Aires flower stalls, which historically sold only bouquets,...

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Gardening in Brazil

Apr 2019

In recent years, the number of vertical residences has been rising rapidly in many cities where horizontal homes used to be the norm, such as Campinas and Belo Horizonte. This shift can be mainly attributed to the ongoing growing populations in ...

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Gardening in Spain

Apr 2019

2018 was another positive year for gardening in Spain. This can be attributed to the wider offer of gardening products in various retail channels, stronger marketing activities to promote a gardening culture and the rising popularity of urban ...

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Gardening in Italy

Apr 2019

Towards the end of 2018, the Italian government confirmed that an existing fiscal bonus to support gardening sales would be continued in 2019. This entails a 36% tax deduction on all expenses concerning gardening products for private houses and ...

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Gardening in the Netherlands

Apr 2019

Gardening recorded the fastest current value growth in home and garden in 2018, with sales boosted by the positive Dutch economy. Gardening was trailing behind all other home and garden categories, as this is the last thing that consumers invest in ...

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Gardening in the United Arab Emirates

Apr 2019

The United Arab Emirates remains one of the leading developed countries around the globe with a high level of urbanisation, however the majority of the population of the United Arab Emirates is made up of expats who live in rented accommodation. This...

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Gardening in Hong Kong, China

Apr 2019

Indoor plants remained the largest category in horticulture in 2018. Given the extremely built up nature of the urban Hong Kong landscape, local consumers like to buy indoor plants to decorate their homes and to create a sense of the outdoors in ...

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Gardening in Indonesia

Apr 2019

The trend of high-rise living in apartments has led to increasing demand for simple or practical gardening products. Apartment residents cannot grow many real plants in pots because of the limited terrace space. Therefore, artificial or indoor plants...

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Gardening in Japan

Apr 2019

Smart gardening has yet to fully establish itself in Japan, but the number of players in the segment is increasing. Industrial areas are seeing a significant expansion in smart gardening through the development of plant factories employing automation...

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Gardening in Mexico

Apr 2019

In recent years, vertical gardens have been gaining relevance in Mexico. There is an ongoing trend to use more “green areas or spaces” in the house – both indoors and outdoors. The increasing trend towards these designs responds to eco-sustainable, ...

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Gardening in France

Apr 2019

Gardening had a reasonably good year in 2018, in spite of a slow-moving forecast performance. Social and political turbulence has produced a general state of anxiety for consumers, curbing their spending inclinations. With a worrisome housing, real ...

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Gardening in South Korea

Apr 2019

Gardening is gradually becoming a popular trend in South Korea, due to high interest in the quality of the air indoors and in private living spaces. Every spring, yellow dust from outside the country covers South Korea, and micro dust is also a ...

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Gardening in Australia

Apr 2019

Robotic lawn mowers continued to see strong value sales growth in 2018. Consumers appreciated the convenience factor behind the current innovation seen in robotic lawn mowers. Brand manufacturers such as Husqvarna, Zucchetti (Ambrogio robot) and ...

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Gardening in the United Kingdom

Apr 2019

In 2018, gardening confirmed the good performance it recorded in 2017. Growth in 2018 was mainly driven by higher prices which helped to keep value sales positive. Horticulture continued to perform best in 2018, mainly thanks to indoor plants. Garden...

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Gardening in Russia

Apr 2019

Gardening continued to record the fastest current value growth in home and garden in Russia in 2018. Its popularity was a direct reflection of the negative impact of an unstable economy over the review period. With Western sanctions remaining in ...

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Gardening in Sweden

Apr 2019

The hot and dry summer of 2018 limited value sales. Extreme heat engulfed Sweden for large parts of the summer, resulting in the enforcement of a ban on watering. Such was the negative impact of the weather that home improvement and gardening stores ...

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Gardening in Taiwan

Apr 2019

Lack of space in urban areas of Taiwan has resulted in the lower popularity of gardening compared with other developed countries. Economic stagnancy over the review period also led to less expenditure on gardening, because this is not considered a ...

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Gardening in Poland

Apr 2019

Consumers in Poland are growingly appreciative of gardens and plants, whether these are part of their homes or outside in nearby areas. Taking more care of gardens or plant areas is perceived as a natural action, especially among older adults as well...

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