Gardening

Market research on the gardening industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Gardening in Western Europe

Sep 2020

The second largest retail market for gardening in the world, Western Europe has recorded a muted growth performance over 2014-2019. During the Coronavirus pandemic industry sales, led by horticulture products, are expected to record a significant ...

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Gardening in South Africa

Jun 2020

Gardening remained more prevalent among suburban homeowners in 2019, with increased urbanisation aiding sales, especially among middle- to higher-income homeowners. DIY behaviour in gardening also continued to grow in 2019, especially among ...

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Gardening in Canada

Jun 2020

Urbanisation represents both a threat to and an opportunity for the gardening category in Canada. Large numbers of immigrants are moving to the cities, increasing the urban population. There is less room for outdoor space, but despite – or perhaps as...

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Gardening in the US

Jun 2020

As Americans continue to move towards urban areas, the gardening market in the US has started to shift. While urbanisation may mean fewer sales of products used to tend to large grass lawns in the future, interest in gardening is still on the rise - ...

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Gardening in Turkey

May 2020

Hobby gardening has been an increasing trend in Turkey. However, it continued to remain niche as the majority of consumers still do not have sufficient funds to allocate significant amounts to hobby gardening, due to diminishing purchasing power. ...

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Gardening in India

May 2020

With the increase in pollution levels since 2015, especially in metro cities, Indians are becoming more concerned about their health. This is leading them to make a conscious effort to grow plants, not just outdoors but also indoors. They are willing...

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Gardening in Mexico

May 2020

“Do it for me” continues to be popular in Mexico – because of the cheap hourly labour rates, it is more common to pay for someone to take care of the garden, in addition to the fact that some people do not have the time to carry out such activities ...

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Gardening in Japan

May 2020

With the erosion of traditional lifestyles as a result of factors such as the accelerated pace of modern urban living, increasing numbers of women entering the paid workforce, and more people living alone, maintaining a consumer base is becoming an ...

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Gardening in Brazil

Apr 2020

Increasing urbanisation in Brazil, driven mainly by economic activity, is leading to a greater trend for vertical residence in the cities, whereas horizontal homes in areas such as Campinas and Belo Horizonte were traditionally the norm. The number ...

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Gardening in the Netherlands

Apr 2020

In 2019, gardening recorded improved current value growth compared to 2018, with sales boosted by the positive Dutch economy, and an increase in consumer demand, in both existing, and new areas. Product innovation in distribution, including ...

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Gardening in the United Arab Emirates

Apr 2020

Gardening in the UAE offers limited potential, as the majority of the population are expats who live in rented accommodation. The category also faces the negative influence of weather conditions, as arid soil and scorching heat during the summer ...

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Gardening in Australia

Apr 2020

In 2019, the New South Wales government introduced level two water restrictions, which will have an impact on gardening. Hoses, sprinklers and fertilisers were among the first products to see a negative effect on their sales, with garden centres ...

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Gardening in Germany

Apr 2020

Even though gardening in Germany was performing relatively well again in 2019, some products were under pressure due to unforeseen circumstances. Firstly, the German summer experienced long drought periods, which had a positive impact on watering ...

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Gardening in Sweden

Apr 2020

In Swedish society, there is great interest in gardening, which has been gathering momentum for quite some time. Swedish consumers enjoy being out in nature and increasingly view gardening as a sort of digital detox, where they can relax and recover ...

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Gardening in Indonesia

Apr 2020

While there is an increasing population moving to apartments in big cities, most Indonesians still prefer living in a landed house due to convenience and pricing. Even the Jakarta area, which has the greatest number of apartments in Indonesia, only ...

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Gardening in South Korea

Apr 2020

The number of single-person households was around 5.9 million in 2018, with the number expected to be increasing consistently over the forecast period, becoming a major household type, according to Statistics Korea. They see indoor plants as ...

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Gardening in Hong Kong, China

Apr 2020

Retired people or the older generation in general used to be the major consumer segment for gardening products in Hong Kong. However, in 2019, a significantly greater number of millennials were learning to enjoy gardening for leisure purposes owing ...

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Gardening in Singapore

Apr 2020

High-rise buildings with little to no outdoor floorspace may have been a deterrent to new gardeners in the past. This, coupled with a lack of time and experience, may have prevented consumers from adopting gardening practices in their homes. However,...

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Gardening in Spain

Apr 2020

Gardening continued to see healthy growth in current value sales in Spain in 2019. This performance benefited from the wider offer of gardening products in various retail channels, stronger marketing to stimulate a gardening culture and the rising ...

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Gardening in the Philippines

Apr 2020

In 2019, horticulture saw the highest value growth in gardening, with seeds, indoor plants and “other” horticulture respectively posting the highest growth percentages within that category. Watering also saw high value growth over the year. These ...

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