Gardening

Gardening became a popular activity during 2020, as it allowed households to be outdoors, get exercise, care for their space and keep busy while spending more time at home. This trend continued in 2021, as consumers associate gardening and plants…

Gardening saw continued growth in 2021 despite having already seen a dramatic increase in sales in the previous year. The continued expansion of the category was supported by ongoing restrictions in place to curb the spread of COVID-19 as consumers…

Gardening in Brazil continued to post strong double-digit current value growth in 2021. Some categories, such as pots and planters, soil, seeds and fertiliser boosted the result, considering the consistent trend of gardening as a hobby. Home…

The pandemic has altered consumer behaviours significantly in 2020 and 2021, with people spending more time at home thanks to lockdown. This has increased focus on the domestic environment, and consumers have had more time and desire to engage with…

The emergence of the COVID-19 pandemic in Singapore led to an increasing number of consumers searching for new hobbies during home seclusion. This trend continued into 2021, with Singaporeans taking up or further investing in gardening as a pleasant…

While gardening posted another positive performance in current value terms in 2021, as gardening remained a major focus for German consumers, the category’s performance was not as strong as it could have been. Compared to the strong growth recorded…

The pandemic brought about changes in most South African households in 2020, including the rediscovery of relaxing gardening practices. Many local consumers continued to grow their own produce or nurture plants in 2021, supporting further value…

In 2020, gardening saw significantly higher current value growth than in the previous year. As consumers avoided socialising as much as possible, many looked for new hobbies to pass the time, especially hobbies that could be enjoyed at home. For many…

Gardening was a very good match with home seclusion, which was forced by COVID-19 from 2020. In 2020, people stayed home in the first COVID-19 state of emergency from April. In Japan there is no law that allows for the implementation of a strongly…

Gardening in Sweden continued to increase in popularity both as an activity, and in value sales terms for related products. Although value growth for the category was slower in 2021 compared to a surge in 2020 following the emergence of the pandemic,…

The overall gardening category continued to perform well in Thailand in 2021 despite the economic consequences of the pandemic measures. The category witnessed continued growth with horticulture continuing its strong pandemic performance and…

The home gardening trend continued in 2021 as COVID-19 related restrictions remained in place throughout much of the year, with schools remaining closed, and many employees continuing to work from home. The new reality saw more consumers turn to…

Retail value sales of gardening marginally declined in 2021 after dynamic double-digit growth in 2020. The lockdown in the first quarter of 2021 had a detrimental effect on sales as physical retailers were closed, while the reopening of outlets in…

Confined at home during the pandemic, many Australians were determined to use the opportunity of the additional spare time to fix up their garden. Gardening also offered additional benefits in terms of being therapeutic and relaxing during stressful…

In 2021, the pandemic combined with home seclusion led to increased interest in gardening from local consumers. Gardening has offered them a means of escape from their daily routines, as they have found pleasure in growing plants and flowers, which…

The COVID-19 lockdowns have had a strong positive effect on the gardening category in Malaysia, boosting demand as consumers spend more time at home and turn to gardening as a hobby. Multiple lockdowns over 2020 and 2021 have meant that consumers…

The fallout from COVID-19 continued to drive vigorous growth in retail constant value sales of gardening during 2021, albeit at a slightly more moderate pace than in the previous year. During 2020, the lockdown introduced by the government in March…

In 2021, gardening has seen exponential growth in current value sales, although growth rates in current terms are exaggerated by inflation and exchange rate issues, it has delivered solid growth in both 2020 and 2021 in real terms as a result of the…

The Coronavirus (COVID-19) pandemic saw many Italian consumers discover or rediscover the joys and importance of having a garden or a balcony to spend some time in the open air when at home. While this impulse was particularly strong in 2020 and…

Despite rising from a relatively small sales base, gardening witnessed robust growth in China over the review period, supported by the health and wellness trend. Furthermore, as fluctuating lockdown measures and long-distance travel restrictions…