Gardening
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Strategy Briefing
Baby Boomers: Old is Gold in Home and Garden
Aug 2018
Baby boomers are homeowners with DIY-knowledge, cooking skills and higher average incomes, making this generation attractive to home and garden players. Baby boomers are also transitioning into a new stage in their lives through retirement, ...
Strategy Briefing
Is DIY Defunct? How Hyperconnectivity, Do-It-For-Me and Urbanisation are Transforming Home Improvement
Jul 2018
Hyperconnectivity, Do-It-For-Me behaviour and urbanisation will impact the home improvement and gardening industry in the future. Hyperconnectivity demands an omnichannel response from manufacturers and retailers, while urbanisation will lead to ...
Country Report
Gardening in Australia
May 2018
One important trend seen in 2017 is consumers’ ability to research and implement significant gardening solutions in their homes. Australians are now finding themselves living in smaller spaces, and this has become a challenge. Australian consumers ...
Country Report
Gardening in Brazil
May 2018
In 2017, urban households represented 86% of total housing in Brazil, with this percentage expected to surpass 90% by 2022. Increasing urbanisation is leading to a number of changes. Urbanisation and the concurrent expansion of cities are diminishing...
Country Report
Gardening in Thailand
May 2018
Horticulture remains key to the growth of gardening in Thailand. Growing numbers of urban consumers are looking to produce organic homegrown food, which was behind the double-digit current value growth seen in seeds in 2017. With a rising interest in...
Country Report
Gardening in the US
May 2018
Professional lawn and garden services, from landscaping and lawn care to irrigation and snow and ice removal, recorded strong growth in 2017. This was supported by the recovery of the economy, which encouraged consumers to spend on such services. ...
Country Report
Gardening in Switzerland
May 2018
Walk power lawn mowers posted the fastest current value sales growth of any gardening category in 2017, largely thanks to rising demand for cordless models. This trend was fuelled by growing consumer appreciation for the convenience of cordless walk ...
Country Report
Gardening in Spain
May 2018
In 2017 there was a small improvement in gardening sales compared with 2016 thanks to the good performance of gardening equipment, in particular lawn mowers. Nevertheless, according to Euromonitor International data, Spain has the lowest number of ...
Country Report
Gardening in France
May 2018
Excluding the uncertainty of weather conditions, gardening is likely to benefit from the recent boom in housing, real estate and the construction market in France over the early part of the forecast period. Having completed their indoor furbishing, ...
Country Report
Gardening in the Netherlands
May 2018
Gardening benefited from an increase in the number of new houses in 2017, with new homeowners generally being keen to design a new garden and plant horticultural products. In particular, trees/shrubs returned to positive growth after a flat ...
Country Report
Gardening in Hong Kong, China
May 2018
With rising health awareness and the popularity of making homes greener, makeshift container gardens are expected to become more popular in densely populated Hong Kong. Since the majority of consumers in Hong Kong lack the space for a traditional ...
Country Report
Gardening in Malaysia
May 2018
Horticulture recorded the strongest growth in retail current value sales in 2017. This is due to the slow but steady increase in the number of consumers purchasing indoor plants. According to trade interviews, indoor gardeners tend to be young ...
Country Report
Gardening in Russia
May 2018
The unstable economy and increasing food prices are encouraging Russians to return to gardening as a means of cutting expenditure. Not all consumers can afford to pay more for healthy food, which is encouraging a shift to growing one’s own crops, ...
Country Report
Gardening in Italy
May 2018
The gardening season in 2017 was significantly shortened by an unprecedentedly hot summer that brought high temperatures and drought for a long period of time. With no rain, gardens and balcony plants started to dry out, and in many areas, watering ...
Country Report
Gardening in China
May 2018
Rising disposable incomes led consumers in China to pursue higher-quality living environments, leading gardening to see a new trend of consumption upgrading, due to consumers’ increasing awareness of aesthetics and health. In 2017, gardening ...
Country Report
Gardening in Singapore
May 2018
Gardening has traditionally been a popular hobby amongst the elderly in Singapore. However, there is growing interest from the younger generation seeking to grow their own fruit and vegetables such as tomatoes and long beans. Rather than for ...
Country Report
Gardening in the United Kingdom
May 2018
In 2017, gardening accelerates and records the best performance over the entire review period in value terms. Consumers are moving towards quality over price as they are attracted by better performing tools, which allow them to save time and improve ...
Country Report
Gardening in Turkey
May 2018
Turkey has been undergoing rapid urbanisation for more than a decade, with the percentage of the rural population falling to 7% in 2017, down from 30% in 2007, according to data from the National Bureau of Statistics. This has had a significantly ...
Country Report
Gardening in Ukraine
May 2018
Low purchasing power saw more Ukrainians start or return to gardening. Moreover, longer-time gardeners started to invest more in horticulture, garden care, watering and gardening equipment in order to obtain better crops. This trend positively ...
Country Report
Gardening in Sweden
Apr 2018
Issues of sustainability are carrying greater weight in the purchasing decision-making process as consumer awareness of environmental concerns rises. This is motivating product development. Examples include Weibulls 100% Återvunna Jord by Econova ...
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