Gardening

Baby boomers are homeowners with DIY-knowledge, cooking skills and higher average incomes, making this generation attractive to home and garden players. Baby boomers are also transitioning into a new stage in their lives through retirement, ...

Hyperconnectivity, Do-It-For-Me behaviour and urbanisation will impact the home improvement and gardening industry in the future. Hyperconnectivity demands an omnichannel response from manufacturers and retailers, while urbanisation will lead to ...

One important trend seen in 2017 is consumers’ ability to research and implement significant gardening solutions in their homes. Australians are now finding themselves living in smaller spaces, and this has become a challenge. Australian consumers ...

In 2017, urban households represented 86% of total housing in Brazil, with this percentage expected to surpass 90% by 2022. Increasing urbanisation is leading to a number of changes. Urbanisation and the concurrent expansion of cities are diminishing...

Horticulture remains key to the growth of gardening in Thailand. Growing numbers of urban consumers are looking to produce organic homegrown food, which was behind the double-digit current value growth seen in seeds in 2017. With a rising interest in...

Professional lawn and garden services, from landscaping and lawn care to irrigation and snow and ice removal, recorded strong growth in 2017. This was supported by the recovery of the economy, which encouraged consumers to spend on such services. ...

Walk power lawn mowers posted the fastest current value sales growth of any gardening category in 2017, largely thanks to rising demand for cordless models. This trend was fuelled by growing consumer appreciation for the convenience of cordless walk ...

In 2017 there was a small improvement in gardening sales compared with 2016 thanks to the good performance of gardening equipment, in particular lawn mowers. Nevertheless, according to Euromonitor International data, Spain has the lowest number of ...

Excluding the uncertainty of weather conditions, gardening is likely to benefit from the recent boom in housing, real estate and the construction market in France over the early part of the forecast period. Having completed their indoor furbishing, ...

Gardening benefited from an increase in the number of new houses in 2017, with new homeowners generally being keen to design a new garden and plant horticultural products. In particular, trees/shrubs returned to positive growth after a flat ...

With rising health awareness and the popularity of making homes greener, makeshift container gardens are expected to become more popular in densely populated Hong Kong. Since the majority of consumers in Hong Kong lack the space for a traditional ...

Horticulture recorded the strongest growth in retail current value sales in 2017. This is due to the slow but steady increase in the number of consumers purchasing indoor plants. According to trade interviews, indoor gardeners tend to be young ...

The unstable economy and increasing food prices are encouraging Russians to return to gardening as a means of cutting expenditure. Not all consumers can afford to pay more for healthy food, which is encouraging a shift to growing one’s own crops, ...

The gardening season in 2017 was significantly shortened by an unprecedentedly hot summer that brought high temperatures and drought for a long period of time. With no rain, gardens and balcony plants started to dry out, and in many areas, watering ...

Rising disposable incomes led consumers in China to pursue higher-quality living environments, leading gardening to see a new trend of consumption upgrading, due to consumers’ increasing awareness of aesthetics and health. In 2017, gardening ...

Gardening has traditionally been a popular hobby amongst the elderly in Singapore. However, there is growing interest from the younger generation seeking to grow their own fruit and vegetables such as tomatoes and long beans. Rather than for ...

In 2017, gardening accelerates and records the best performance over the entire review period in value terms. Consumers are moving towards quality over price as they are attracted by better performing tools, which allow them to save time and improve ...

Turkey has been undergoing rapid urbanisation for more than a decade, with the percentage of the rural population falling to 7% in 2017, down from 30% in 2007, according to data from the National Bureau of Statistics. This has had a significantly ...

Low purchasing power saw more Ukrainians start or return to gardening. Moreover, longer-time gardeners started to invest more in horticulture, garden care, watering and gardening equipment in order to obtain better crops. This trend positively ...

Issues of sustainability are carrying greater weight in the purchasing decision-making process as consumer awareness of environmental concerns rises. This is motivating product development. Examples include Weibulls 100% Återvunna Jord by Econova ...