Gardening

Market research on the home and garden industry. Standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.

Country Report

Gardening in Germany

Jun 2021

In Germany the pandemic acted as a catalyst for sales in 2020 when it came to local consumers looking to enhance their gardening space. Overall, the pandemic led to a massive cocooning trend, which saw even consumers without gardens investing in…

USD 990
Country Report

Gardening in Canada

Jun 2021

COVID-19 had a significant positive effect on gardening retail current value sales during 2020, as more consumers turned towards gardening as an outdoor recreational activity during the two lockdowns. A growing number of consumers turned to gardening…

USD 990
Country Report

Gardening in Switzerland

Jun 2021

In 2020, gardening in Switzerland saw a notable boost in demand, largely driven by the impact of the COVID-19 pandemic. Due to pandemic-related travel restrictions and quarantine measures, Swiss consumers spent a relatively higher amount of income in…

USD 990
Country Report

Gardening in the US

Jun 2021

Stay-at-home orders and remote work during COVID-19 have led many Americans to spend time at home in 2020 and sparked an interest in gardening. Gardening became a popular activity that allowed households to be outdoors, get exercise, and keep busy.…

USD 990
Country Report

Gardening in South Africa

Jun 2021

The overall effect of COVID-19 on gardening was positive. While the economic shock of the pandemic forced many local consumers to rein in their discretionary spending, this was outweighed by the fact that many of them were also spending more time at…

USD 990
Country Report

Gardening in Turkey

May 2021

Gardening was one of the categories to benefit significantly from the national lockdown in 2020, as Turkish consumers spent far more time in their gardens and terraces and had time to devote to upgrading these environments. Being unable to spend much…

USD 990
Country Report

Gardening in South Korea

May 2021

In 2020, consumers in South Korea remained in home seclusion for much of the year as authorities implemented social distancing measures to prevent the spread of COVID-19 in the country. As consumers avoided socialising as much as possible, many…

USD 990
Country Report

Gardening in Japan

May 2021

After seeing slow and steady current value growth for most of the review period, in 2020 gardening saw a strong increase in its rate of growth, with a double-digit increase. Home seclusion due to COVID-19 led to rising demand amongst relatively…

USD 990
Country Report

Gardening in Ukraine

May 2021

In spite of the negative economic impact of COVID-19 in 2020, gardening performed well in terms of current value growth, registering a double-digit value increase, which was higher than the growth registered in 2019. There was several reasons for the…

USD 990
Country Report

Gardening in the United Arab Emirates

May 2021

Despite the economic shock of the pandemic and an accelerating decline in the expatriate population, retail current value sales of gardening continued to expand during 2020 – albeit at their slowest rate in a decade. Demand for gardening products was…

USD 990
Country Report

Gardening in the Netherlands

May 2021

Gardening posted strong double-digit current value growth in 2020, far surpassing the pre-pandemic performance. The garden proved to be a winner of COVID-19 as consumers spent more time than ever at home in 2020, taking the time to revalue their home…

USD 990
Country Report

Gardening in Sweden

May 2021

Gardening benefitted from COVID-19, with current value growth more than double that of 2019 and was the best performer in home and garden overall. With people staying at home more and with more time on their hands, this led to more time spent in…

USD 990
Country Report

Gardening in Poland

May 2021

Prior to the COVID-19 pandemic, gardening saw healthy growth in current value sales due mainly to the rising interest in living in green surroundings among urban dwellers, including those who live in apartments. In response to the pandemic in 2020,…

USD 990
Country Report

Gardening in the Philippines

May 2021

The increase in home seclusion due to the national lockdown and quarantine measures bolstered gardening sales in the Philippines in 2020. Consumers took more interest in home gardening and used indoor plants as a simple and affordable way of…

USD 990
Country Report

Gardening in Thailand

May 2021

Despite the economic shock of the pandemic, retail current value sales of gardening continued to expand during 2020. With local consumers spending more time at home, a growing number of them turned to gardening as a relaxing hobby that they could…

USD 990
Country Report

Gardening in Singapore

May 2021

The Singapore Food Agency has initiated the 30 by 30 food production programme according to which the country aims to meet 30% of the country’s nutritional needs through domestic production by 2030. This objective has resulted in a number of new…

USD 990
Country Report

Gardening in Russia

May 2021

COVID-19 lockdown and general uncertainty regarding the public health situation made many Russians move outside the major cities to dachas (summerhouses) in 2020. Dachas were traditionally popular during the Soviet era when they offered an option for…

USD 990
Country Report

Gardening in Romania

May 2021

In 2020, gardening will respond positively to the COVID-19 pandemic in 2020 overall as current value sales rise notably. Most Romanian households have access to gardens and in most areas, gardening is regarded as not just a hobby but as a means of…

USD 990
Country Report

Gardening in Mexico

May 2021

The Coronavirus (COVID-19) pandemic had a positive impact on gardening in Mexico in 2020. Government measures to slow or halt the spread of the virus included lockdowns, quarantining and social distancing measures. Wherever possible, businesses were…

USD 990
Country Report

Gardening in Malaysia

May 2021

With consumers spending more time at home during the COVID-19 crisis, there was a growing interest in pastimes centred around the home in 2020. This helped gardening to gain traction in urban areas, where it has traditionally struggled to gain a…

USD 990
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