Dog Food

Market research on the dog food industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Dog Food in the US

Jul 2018

The rise of internet retailing in dog food in recent years has been nothing short of incredible. In only two years (between 2015 and 2017), internet retailing’s value share in dog food expanded by six percentage points. This remarkable rise has been ...

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Strategy Briefing

Strategy Briefing

The World Market for Pet Care

Jul 2018

The global pet care market is expected to post dynamic growth compared to most other fmcg industries in 2018, helped by a rise in its customer base throughout the world. Pets typically live longer and eat better, with pet owners increasingly seeking ...

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Country Report

Country Report

Dog Food in Turkey

Jun 2018

In 2017, dog food continued to register a positive performance as a result of rising pet owner awareness about pet health. As a consequence of this trend, more pet owners sought advice from veterinary clinics which generally recommend prepared dog ...

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Dog Food in Ireland

Jun 2018

Premiumisation continued to be seen across the board in dog food in 2017 as pet owners demanded the best quality food for their animals. Manufacturers focused on offering foods with greater nutritional value as well as more indulgent products. The ...

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Dog Food in Italy

Jun 2018

Specialisation, innovation and nutritional research, mostly within functional and dietary products, will remain important drivers for Italian consumers when choosing dog food. In fact consumers are expected to increasingly prefer quality products for...

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Dog Food in the Netherlands

Jun 2018

Despite a broadly stagnant dog population, retail value sales in dog food advanced at a respectable rate in 2017 as a generally upbeat macroeconomic backdrop resulted in more generous consumer spending. With disposable incomes set to keep rising, ...

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Strategy Briefing

Strategy Briefing

Innovation in Pet Food: Premiumisation and Segmentation

Jun 2018

As pet food becomes increasingly competitive, innovation is key to standing out. Manufacturers need to stay on top of their game in order to surprise and entice consumers who are increasingly savvy, picky and, in many cases, price sensitive, while ...

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Country Report

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Dog Food in South Africa

Jun 2018

As consumers’ disposable incomes remained under pressure, there was growing demand for mid-priced and economy dog food brands at the end of the review period, as consumers sought value for money. Imported brands saw higher price rises due to the ...

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Dog Food in the United Arab Emirates

Jun 2018

Premium dog food continued to drive overall category growth in 2017, as dog owners learn about the benefits of premium brands, such as greater nutritional value. Premium offerings and treats are also growing rapidly due to evolution of the ...

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Country Report

Dog Food in Germany

May 2018

Dogs still play a significant part in many German consumers’ lives, as they are the most popular pet after cats, with an increasing population. Consequently, volume sales of dog food continued growing in 2017, also benefiting from smaller packages, ...

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Dog Food in Thailand

May 2018

Small dogs were more popular among pet lovers in Thailand at the end of the review period as the need for companionship outweighed that of protection from larger dogs. Rising urbanisation also reduced the size of living space, making smaller dog ...

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Dog Food in Ukraine

May 2018

Despite relatively high prices, premium dry dog food is expected to be the most dynamic performer within dog food over the forecast period in terms of volume growth and value sales growth at constant 2018 prices. Higher profit margins will ensure the...

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Country Report

Country Report

Dog Food in Egypt

May 2018

Dog food sales are affected by the limitations of local brands. Only seven factories produce dry dog food locally, and the quality of their output is considered poor or average. The main local brand, Canidu, offers only one product: 20kg dry dog ...

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Country Report

Dog Food in Sweden

May 2018

A recent study found that half of all dog owners regarded their pets as a full part of their family. This, along with a strong economy, meant that Swedes put more money than ever into dog food. Premium brands became more popular and producers of some...

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Dog Food in Denmark

May 2018

In 2017, the number of newly registered dogs was 60,382, which was the lowest number in the last 10 years. This trend has an effect on share of products by life cycle. Fewer puppies means a lower share of age-specific products for younger dogs and a ...

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Dog Food in India

May 2018

People in India became more attached to dogs for various reasons including companionship. This is particularly visible in cities where pet dogs are more common and where many dog lovers adopt stray dogs and puppies as their first pet companion or ...

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Dog Food in the United Kingdom

May 2018

Increasing urbanisation makes it difficult to own large pets and live in smaller rented properties resulting in an increase in ownership of smaller dog breeds (but overall decline in dog ownership), leading to the poor performance of dog food in ...

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Dog Food in Taiwan

May 2018

Within many typical households dogs started to play a much more important role for their owners, who seek more companionship from their dogs. Key factors influencing this trend included families having fewer children, smaller household sizes, delayed...

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Country Report

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Dog Food in Malaysia

May 2018

Pet owners are increasingly concerned about the nutritional benefits of dog food and are looking for niche brands with a premium price, such as organic, grain free and natural ingredients like plant-based protein. Hence, Wellness Complete Health ...

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Country Report

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Dog Food in Bulgaria

May 2018

In recent years, pets assumed the position of important family members that cannot take care of themselves, prompting owners to feel more responsible for their health. This humanisation changed the way companies present their products and ingredients...

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