Dog Food

The extended pandemic restrictions are driving sustained growth in dog food. Pet owners are still spending a lot of time at home and therefore saving on other activities, which allows them to spend more on pet products. However, there has also been a…

The positive performance of premium dog food is encouraging producers to focus more on health and wellbeing when it comes to new product development. It is also attracting new players into the Belgian market who are offering premium products with a…

After a stellar 2020, when demand was boosted by a significant increase in the population of pet dogs in the context of pandemic restrictions, the rate of growth in retail constant value sales (2022 prices) of dog food decelerated sharply in 2021 and…

Rising dog ownership, which was triggered by greater time spent at home during the COVID-19 pandemic, continues to spearhead growth in dog food in 2022. In 2021 alone, Sweden exceeded the registered dog count by more than a million with a record…

Although COVID-19 continues to be present in Romania in 2022 through the persisting Omicron variant, the virus is not likely to demonstrate a noticeable impact on dog food. Although the previous years’ value growth was driven by rising volume sales…

In 2021 dog food registered an expansion in retail volume terms for the second consecutive year with growth expected to continue across 2022. Despite dry dog food remaining by far the most important category, wet dog food registered the most dynamic…

In July of 2021, The General Authority for Veterinary Services laid out a draft for new conditions for obtaining a pet dog license, which include an increase in the price of a pet dog license. These new conditions include an animal registration card,…

Consumers were panic-buying necessity goods, including dog food, for their self-quarantine during the first and second wave of COVID-19 infection, which drove growth in 2020. Therefore, growth was marginally slower in 2021, as panic-buying was seen…

During the COVID-19 crisis, many dogs were adopted and purchased as people spent more time at home and wanted more companionship for themselves and their children, given the limitations on conventional in-person social interactions. There was also a…

The premium segment is expanding in dog food. Previously, there was a more defined split between economy and premium, to the detriment of mid-range brands. However, it now appears that both economy and mid-range options are losing popularity, with…

From 2020 onwards, in line with global supply chain disruptions due to shipping delays as a result of the pandemic, producers of both dog and cat food struggled to meet requirements on a global level and keep retailers’ shelves stocked up due to a…

Dog food in Japan is set to continue to see a decline in retail volume terms in 2022, with sales being negatively impacted by the continuous decline in the dog population. An ageing population and an increasing number of dual-income and single-person…

Dog treats and mixers saw strong growth in 2021, and this is set to continue in 2022, as consumers are spending more on treats as a way to engage with and interact with their pets as they spend more time at home. The growing popularity of using…

Rising unit prices were the main factor of value growth in the second half of 2021 and will continue boosting value sales in 2022. Despite rising prices, volume sales will continue to grow (albeit at a slower rate than value sales) since Slovak…

The rate of growth in retail constant value sales (2022 prices) of dog food slowed slightly during 2022, with premiumisation remaining the dominant trend. More and more owners want the best nutrition for their dogs and are prepared to pay for it.…

Dogs are increasingly being given the status of a so-called “fur baby” in Hungary, with pet “parents” doting on their dogs and showing a willingness to spend more on dog food to improve their health and wellbeing. In line with this trend, owners are…

Dog ownership recorded a significant increase in 2021 and 2022 creating dynamic growth in dog food. With inflation high, current retail value growth accelerated in high double-digits in 2022 with volume growth also gathering momentum on the previous…

Dog owners are increasingly willing to invest in higher quality dog foods that support the health and wellbeing of their pets. There is a strong emphasis on more natural and personalised premium dog foods which is driving current value growth. Royal…

Major brand owners have continued to launch marketing campaigns which underline importance of dogs in the lives of Irish people. Campaigns such as these were launched during 2020 and 2021 and as they proved successful they are continuing to be used…

Enthusiasm for high-quality food among humans is informing the decision-making process in pet food, with dog owners increasingly willing to spend more to guarantee the highest-quality food for their animals. This supports the performance of the…