Dog Food

Vietnam’s dog owners comprise mostly of students, teenagers and young adults, which suggests that sales of dog food have considerable room for further growth over the forecast period and beyond. As current dog owners mature, they are likely to become...

Pet anthropomorphism is the latest evolution of the humanisation trend. Some dog owners are thus increasingly feeding their pets with food that is “human grade” in line with their desire to only give their dog food that they themselves would eat. ...

The pet humanisation trend has been prevalent in the US for a long time, with households in urban areas in particular treating their dogs as a member of the family. Previously, this trend has often benefited indulgent dog food options, including ...

The global pet humanisation trend is gaining ground as pet owners increasingly regard their animal companions as family members. Products such as dog treats continue to benefit from the trend in the Czech Republic. Owners often enjoy training their ...

Dogs are still primarily kept for security purposes in many South African households. However, in line with the wider trend towards pet humanisation, owners are becoming more inclined to treat dogs as family members and increase spending on their ...

Premiumisation continues to be observed in dog food in Sweden. This move towards premiumisation can be viewed as adopting and mirroring trends in packaged food/drinks for humans, resonating with the wider pet humanisation trend. However, it can also ...

As premiumisation and humanisation continue to shape pet care trends in New Zealand, more pet food brands are mirroring human food trends. Apart from seeking fresher and more natural ingredients that are sourced sustainably, pet owners are spending ...

Dog food remains the biggest pet food category in Finland. This is because dogs are beloved animals (though the cat population is higher), social and Instagrammable. Moreover, they are often an owner’s best friend and are increasingly regarded as ...

The humanisation trend in pet care has mirrored the trends from contemporary human food and nutrition, be it health and wellness, natural and organic, or free from claims. To stay relevant in a rapidly premiumising market, manufacturers are improving...

Consumers have recovered purchasing power as Brazil’s macroeconomic situation show signs of stabilisation. Thus, consumption habits are increasingly migrating to premium segments that claim to offer better quality of life to pets, resulting in a ...

Value sales continued to outpace volume sales in dog food in 2019, for several reasons. The increasing popularity of smaller breeds and types of dogs is limiting volume growth and is expected to continue to do so over the forecast period. The pet ...

Premium dog food continues to perform well in 2020, despite the introduction of a 5% VAT rate into the United Arab Emirates in 2018. The increase in prices that started in 2018 has not had any effect on demand in 2019 as pet owners continue to buy ...

Ukrainian dog owners increasingly wish to provide their dogs with wholesome nutrition and the free from trend evident in human food is also developing in premium dog food. Owners are paying more attention to claims on packaging, looking for a ...

Dog owners in 2020 are showing an increasing willingness to feed their pets the so-called bones and raw food (BARF) diet. This trend is based on the principle of feeding dogs the type of diet they have evolved to eat. It typically includes fresh, ...

One major manifestation of dog food premiumisation in 2020 would be humanisation. Hong Kong consumers in general welcome innovation in dog food forms. And the projection of joy when eating well-prepared food further boosts owners’ willingness to buy ...

Improved economic conditions and rising disposable income levels are enabling consumers to spend more on dog food, while consumers are also becoming increasingly sophisticated in their understanding of canine nutrition. These trends are encouraging ...

Driven by several factors, the small dog population in Turkey has experienced steady growth over the review period, especially when compared to medium and large dogs. The rise of urbanisation increases the small dog population, as smaller dogs take ...

There is a rising trend towards smaller living spaces in Malaysia due to ongoing urbanisation and population growth, with an increasing number of people living in small apartments. This trend is impeding dog food growth owing to restrictions on pet ...

The preferences of dog owners continue to be shaped by the pet humanisation trend. In particular, dog owners are increasingly seeking healthier food for their pets. Dog wellbeing has become a frequently discussed topic, often reported upon in a wide ...

As the pet humanisation trend develops, more and more dog owners are transposing key factors in their purchasing decisions in human food into pet food. As with human packaged food, sustainability is increasingly influencing the choices of Swiss ...