Innovation An insight-driven and customer-centric approach is key for breakthrough innovation. We help you identify early warning signals of trends, white space and category evolution for market success.

Podcasts

Podcast

Consumers Are Pursuing Value: Why Brands Need to Pay Attention

An Hodgson

An Hodgson

28 Nov 22
Podcast

Three Ways To Get Your Business Into the Metaverse

Jana Rude

Jana Rude

6 Sep 22

Metaverse, or the highly interactive three-dimensional virtual world, has emerged as a hype of 2021-2022. As the metaverse explodes to a multi-trillion-dollar-worth opportunity in the next 5 to 10 years, early comers will be the ones to reap the benefits. This podcast presents the top ways to benefit from this transformation. 

Podcast

How to Innovate in OTC through Sustainability and Digitalisation

Stella Vatcheva

Stella Vatcheva

24 Mar 22

The marketplace in OTC drugs is going through a period of acute change, as formulators and marketers increasingly must consider factors like sustainability and digitalisation in product design and brand outreach and development. In this podcast, Stella Vatcheva and Matthew Oster discuss prominent approaches from category adjacencies in consumer goods and how the OTC industry plans to incorporate these innovations moving forward.

Podcast

Middle Class Reset in Latin America

Felipe Carreirão

Felipe Carreirão

20 Dec 21

Latin American economies shrunk by more than 8% on average in 2020. This reality fosters the concept of frugal innovation, given the inadequate fiscal and monetary stimulus in the region. Consumers will continue to be price sensitive and receptive to affordable products that answer their needs. Innovation, social networks, business models and flexible payments methods will be key actions that must be taken to engage with this targeted consumer.

Podcast

Quantifying Megatrends

Stella Vatcheva

Stella Vatcheva

29 Mar 21

Businesses are inundated with information on consumer trends, but being able to decipher what these trends mean and conceptualize can be a challenge. In this episode, Stella Vatcheva, Euromonitor International's Head of Innovation, and Ali Angus,…

Podcast

How Companies Can Innovate within the New Core of Values

Euromonitor International

Euromonitor International

10 Sep 20

Analysts contributing to this podcast: Howard Telford, Alison Angus, Stella Vatcheva. Although the coronavirus pandemic has fundamentally changed the way consumers live, work, shop and play, that doesn’t mean companies should stop focusing on…