Innovation An insight-driven and customer-centric approach is key for breakthrough innovation. We help you identify early warning signals of trends, white space and category evolution for market success.
Find content by

Three Ways To Get Your Business Into the Metaverse

Jana Rude Profile Picture
Jana Rude Bio

As the metaverse explodes to a multi-trillion-dollar opportunity, early comers will be the ones to reap the benefits. But how exactly can businesses get into the metaverse? Listen to Euromonitor's consumer expert, Jana Rude, lay out three potential paths for businesses on a scale of "cautious" to "all in."

Metaverse, or the highly interactive three-dimensional virtual world, has emerged as a hype of 2021-2022. This movement blurs the boundaries between the physical and virtual worlds. It builds upon the consumers' strive for experiences, growing adoption of all-things-digital, and developing augmented reality (AR) and virtual reality (VR) tech capabilities.

Sound exciting? Learn more about building a metaverse strategy for your business or how the metaverse fits into our Top 10 Global Consumer Trends of 2022.
Interested in more insights? Subscribe to our content

Shop Our Reports

Digital Innovators: Artificial Intelligence

Using the Digital Consumer Survey and Voice of the Industry: Digital Survey, this report explores what consumers and industry experts think about artificial…

View Report

Beverages Packaging: Key Trends and Innovations in Asia Pacific

Despite the impact of the COVID-19 pandemic, retail sales of beverages are set to continue growing over the forecast period to 2024. This is driven by rising…

View Report
Related Content Does Your Business Need a Metaverse Strategy? Learn More