Jana oversees global consumer research at Euromonitor, providing key insight to clients through her expertise in areas such as consumer lifestyles, income and expenditure, population, and households. Moreover, Jana leads the Diversity and Inclusion megatrend, consolidating her authority and expertise. Her contributions help businesses navigate today's rapidly evolving consumer landscape.
Jana oversees Euromonitor's research and strategic analysis on consumer trends and economies. She has an in-depth understanding of the impact of social, economic, technological and environmental factors on global businesses. Before Euromonitor, Jana worked as a sales manager in an asset management company. Since joining Euromonitor, Jana has played a central role in building the flagship product Passport Industrial, showcasing her skills in industrial research. Driven by a desire to take on new challenges, Jana transitioned to consumer research, where her expertise is widely recognised, sharing her insights at numerous events.
As global consumers face geopolitical uncertainty and challenges posed by rising living costs, insights into worldwide income and expenditure trends become critical to corporate strategy planning. Euromonitor International has identified the top five trends to help companies predict the purchasing power potential and spending patterns of the most important consumer segments.
Concurrent market flashpoints, such as climate change, economic deterioration and societal shocks, have an amplified negative effect on consumption due to their interrelated nature. Navigating through the new polycrisis reality means drawing lessons from past errors, proactively anticipating future challenges, fostering consumer trust, and adopting a thoughtful approach to communication.
Consumer segmentation is a powerful tool that helps you better understand and reach the right audience. But demographic or geographic traits are just the starting point. In this quick video, you'll learn about two types of indicators that can improve your marketing strategies. You can also find different types of shoppers to target in our report, Eight Types of Consumers for Targeted Marketing.