Businesses are inundated with information on consumer trends, but being able to decipher what these trends mean and conceptualize can be a challenge. In this episode, Stella Vatcheva, Euromonitor International's Head of Innovation, and Ali Angus, Euromonitor International's Head of Lifestyles discuss the task of quantifying megatrends, including the process used and what they discovered. Learn more about how these megatrends will evolve over time by watching our free webinar, "Quantifying Megatrends: Expanding Your Portfolio in the Right Spaces".
Consumer Trends
We analyse income, spending, behaviour, demographics, and household makeup. Using an established framework, we evaluate long-term megatrends and annual global consumer trends that shape industries and drive product development.
Find content by
Quantifying Megatrends
3/29/2021
Share:
Take a look at our global consumer trends for the year
Explore More
Shop Our Reports
Global Overview of Income and Expenditure
Consumer markets are becoming increasingly K-shaped. While global income and spending continue to expand, inequality widened across nearly two-thirds of…
View ReportTop Five Trends in Income and Expenditure
Consumer spending is being reshaped by five converging forces. Macro shocks now hit wallets before prices move, rewarding brands built for stability. Inflation…
View ReportBuilding Market Resilience: Applying Crisis Learnings to the Iran War
The 2026 Iran conflict marks the fourth major economic disruption to global consumer markets in under two decades. While each crisis originated differently,…
View Report