Businesses are inundated with information on consumer trends, but being able to decipher what these trends mean and conceptualize can be a challenge. In this episode, Stella Vatcheva, Euromonitor International's Head of Innovation, and Ali Angus, Euromonitor International's Head of Lifestyles discuss the task of quantifying megatrends, including the process used and what they discovered. Learn more about how these megatrends will evolve over time by watching our free webinar, "Quantifying Megatrends: Expanding Your Portfolio in the Right Spaces".
Consumer Trends
We analyse income, spending, behaviour, demographics, and household makeup. Using an established framework, we evaluate long-term megatrends and annual global consumer trends that shape industries and drive product development.
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Quantifying Megatrends
3/29/2021
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Netherlands: Consumer Profile
The population of the Netherlands reached 18.0 million in 2025, and is predicted to grow by 6.2% to 19.2 million by 2040. The defining features are…
View ReportFrance: Consumer Profile
France’s population grew by 0.2% to 66.4 million in 2025 and it is set to grow just 1.9% to 67.6 million by 2040. The defining forces behind this are a historic…
View ReportSouth Korea: Consumer Profile
The population of South Korea fell marginally to 51.7 million in 2025, from a peak in 2024, and is predicted to fall to 50.1 million by 2040, representing a…
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