Megatrends Megatrends are long-term, consumer-driven trends that disrupt industries globally. We show you how to leverage megatrends to stay relevant and competitive in rapidly changing, consumer-centric markets.
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Quantifying Megatrends

3/29/2021
Stella Vatcheva Profile Picture
Stella Vatcheva Bio
Alison Angus Profile Picture
Alison Angus Bio
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Businesses are inundated with information on consumer trends, but being able to decipher what these trends mean and conceptualize can be a challenge. In this episode, Stella Vatcheva, Euromonitor International's Head of Innovation, and Ali Angus, Euromonitor International's Head of Lifestyles discuss the task of quantifying megatrends, including the process used and what they discovered. Learn more about how these megatrends will evolve over time by watching our free webinar, "Quantifying Megatrends: Expanding Your Portfolio in the Right Spaces".

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