Enjoy a 15% discount on all purchases until the 31st of March 2023 using the promo code EOFWEB22 at check out!

Megatrends Megatrends are long-term, consumer-driven trends that disrupt industries globally. We show you how to leverage megatrends to stay relevant and competitive in rapidly changing, consumer-centric markets.
Find content by

Quantifying Megatrends

Stella Vatcheva Profile Picture
Stella Vatcheva Bio
Alison Angus Profile Picture
Alison Angus Bio

Businesses are inundated with information on consumer trends, but being able to decipher what these trends mean and conceptualize can be a challenge. In this episode, Stella Vatcheva, Euromonitor International's Head of Innovation, and Ali Angus, Euromonitor International's Head of Lifestyles discuss the task of quantifying megatrends, including the process used and what they discovered. Learn more about how these megatrends will evolve over time by watching our free webinar, "Quantifying Megatrends: Expanding Your Portfolio in the Right Spaces".

Interested in more insights? Subscribe to our content

Explore More

Shop Our Reports

COVID-19 Survey: 2020, A Year in Review

As the year comes to an end, this report captures the evolution of the sentiment, preparedness, impact, reaction and future measures taken by businesses during…

View Report

Megatrends, Sponsorships and Activation Strategies in Sports

Megatrends are re-shaping how we think about consumerism globally. This report looks at how some of these trends will influence the professional sports…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More