In today's rapidly evolving business landscape, staying ahead of consumer trends is crucial for companies to remain relevant and competitive. Megatrends, the long-term consumer-driven shifts in behaviour and values, play a pivotal role in shaping industries and economies. Quantifying these megatrends can be a complex task but helps you estimate market potential, spending propensity and ROI. So, where should you start? Here, we explain the importance, methodology and benefits of quantifying megatrends.
Healthy living and longevity are prized by consumers in Asia Pacific and the dietary products industry is poised for transformative growth, with a particular focus on the ageing population. The demand for nutritional solutions tailored to the unique needs of older adults has never been greater. This article examines five prospects within dietary products, each strategically aimed at addressing the health and wellness concerns of the maturing population across Asia Pacific.
Leveraging the latest technology from ChatGPT to Apple’s new AR/VR headset, brands across the consumer spectrum aim to up the ante when it comes to Experience More and what it means to deliver an elevated customer experience.
This article examines Euromonitor International's latest data, to give an understanding of the growth areas in the pet care market. Humanisation in pet care drives the demand for healthy, human-grade, premium pet foods and products. Post-pandemic, consumers are seeking convenience through a blend of e-commerce and offline channels, adopting new habits in their shopping behaviour. Sustainable ingredients and packaging become important features in pet care due to increasing concerns about climate change.
After decades of low inflation, companies and consumers worldwide are struggling to cope with the rising cost of living. As a result, businesses must navigate the new consumer reality, in which the focus is firmly on affordability, value, and the cost of living.
How does loyalty build in Latin America? After defining what makes the region a unique market, Euromonitor deep dives into how loyalty programmes evolve and are perceived among consumers.