The ability to add leisure to a business trip – bleisure – has traditionally been an important growth opportunity in hospitality. Now, years since the pandemic first impacted travel, corporate business working policies have changed dramatically. Tighter travel budgets and new communication technologies have diminished the need to travel for work, even as the individual interest in travelling remains. A new host of flexible working models have emerged, and hospitality players are adapting.
A follow up to an earlier piece on The Rise of Ingredient-Led Beauty, we continue the conversation, focusing on two specific areas: botanicals and functional fragrance ingredients.
Despite much controversy and skepticism, the metaverse is the next iteration of the internet, promising to be as disruptive to travel brands and destinations as online booking and mobile web. Already, travel companies are testing the waters, offering fun and immersive travel experiences, launching brand campaigns in the metaverse to reach new audiences.
Fragrances, a highly sensorial category, was one of the winning beauty and personal care categories of the COVID-19 pandemic. In addition, e-commerce helped propel growth globally in 2021, but digital engagement beyond transactions will drive future momentum.