Innovation An insight-driven and customer-centric approach is key for breakthrough innovation. We help you identify early warning signals of trends, white space and category evolution for market success.

Articles

Article

Bleisure and Blended Options are Helping Travel Build Back Better

Stephen Dutton

Stephen Dutton

21 Nov 22

The ability to add leisure to a business trip – bleisure – has traditionally been an important growth opportunity in hospitality. Now, years since the pandemic first impacted travel, corporate business working policies have changed dramatically. Tighter travel budgets and new communication technologies have diminished the need to travel for work, even as the individual interest in travelling remains. A new host of flexible working models have emerged, and hospitality players are adapting.

Article

Ingredient-led Beauty: Beauty and Personal Care Innovation in Botanicals and Functional Fragrances

Kayla Villena

Kayla Villena

15 Nov 22

A follow up to an earlier piece on The Rise of Ingredient-Led Beauty, we continue the conversation, focusing on two specific areas: botanicals and functional fragrance ingredients.

Article

Top 5 Product Innovation Mistakes to Avoid

Alison Angus

Alison Angus

15 Nov 22

Today’s business environment requires faster and better innovation to sustain growth and your competitive edge. Here’s the five biggest mistakes companies make when developing these strategies or new products.

Article

Travel in the Metaverse to Reach New Audiences and Revenue Streams

Caroline Bremner

Caroline Bremner

11 Nov 22

Despite much controversy and skepticism, the metaverse is the next iteration of the internet, promising to be as disruptive to travel brands and destinations as online booking and mobile web. Already, travel companies are testing the waters, offering fun and immersive travel experiences, launching brand campaigns in the metaverse to reach new audiences.

Article

How to Be a Disruptive Brand

Alison Angus

Alison Angus

8 Nov 22

Disruption is the new norm, challenging established global brands to stay ahead of the curve. Here are tools you can use to keep up with the pace of change and innovation.

Article

Revamping Digital Engagement in Fragrances

Carmen Silva

Carmen Silva

4 Nov 22

Fragrances, a highly sensorial category, was one of the winning beauty and personal care categories of the COVID-19 pandemic. In addition, e-commerce helped propel growth globally in 2021, but digital engagement beyond transactions will drive future momentum.