Enjoy a 15% discount on all purchases until the 31st of March 2023 using the promo code EOFWEB22 at check out!

Innovation An insight-driven and customer-centric approach is key for breakthrough innovation. We help you identify early warning signals of trends, white space and category evolution for market success.

Articles

Article

A Guide to Refine Your Positioning Strategy

Jared Conway

Jared Conway

22 Mar 23

Your product messaging needs to make an impression. That's where attributes come into play. But which ones should you to select? Here are two tools you can use to find the right claims and improve your competitive positioning.

Article

The Normalisation of Mobile Money in Sub-Saharan Africa

Christele Chokossa

Christele Chokossa

17 Mar 23

As the world gravitated toward a cashless society over the past decades, Africa was continuously delayed by the relatively high level of the unbanked population. Nevertheless, the banking sector’s failure to address the issue gave a unique opportunity for telecommunication companies to introduce mobile money services. This article will explore opportunities created by mobile money across payments, retailing, travel and sustainability in Africa.

Article

Four Ways Tech is Transforming Social Media

Rabia Yasmeen

Rabia Yasmeen

14 Mar 23

Evolution across technology, consumer behaviour and business strategies, in ways that support commerce on social media platforms, have led to the uptake of digital engagement and social commerce. Here, we discuss key technologies such as Ai, AR/VR, new payment methods, and integration of web 3 technologies on social media platforms.

Article

Top Five Consumer Trends in Latin America

Rodrigo Mattos

Rodrigo Mattos

13 Mar 23

Consumers in Latin America are accustomed to the crises the world is seeing. Many Latin American countries have lived with high inflation and political instability for decades, yet at the same time, the region puts high value on celebrations, socialisation and optimism, leading consumers to live with a constant duality: saving and enjoying life. The piece will focus on how these trends translate and discuss their impact.

Article

How to be a Disruptive Brand: A Focus on Disruption

Brianna Peterson

Brianna Peterson

8 Mar 23

Euromonitor International’s Renovation, Innovation and Disruption framework helps businesses understand how to respond to and execute change, with a varying impact on their markets. Here we focus on disruption, and analyse how brands globally are turning this into an opportunity for growth.

Article

Sustainability in Wipes: Trends in Hygiene and Beauty

Per Brandberg

Per Brandberg

16 Feb 23

Here we examine how sustainability is driving innovation in wipes in the tissue and hygiene space (in which the main concerns are related to biodegradeability and environmentally-friendly disposal) and BPC (in which the main concerns are packaging recyclability and free-form/ingredient claims).