Enjoy a 10% discount when you use the code EQLYSEP23 at checkout from the 20th to the 30th of September 2023

Food and Nutrition Consumers are engaging with food and nutrition like never before. Our in-depth analysis examines the most important implications across the industry, providing market intelligence, original thinking and key insights.

How to Build Products for the Indulgent Consumer?

Euromonitor International  Profile Picture
Euromonitor International Bio

The way we indulge is shifting

Indulgence is becoming more planned than ever as new technologies give consumers more control over their spending habits and create more regulated daily schedules. Across all industries today, brands are offering a wider range of products and consumers are becoming more health conscious. This requires brands to take a deeper look at the product, experience and occasions the product offers.

The rise of e-commerce is impacting how and where consumers shop, which is reducing the number of impulse purchases. According to Euromonitor International’s Lifestyle Survey, only 23% of consumers “often” make impulse purchases, down from 28% in 2013.

Finding the Right Occasions

More occasions need to be served by a wider variety of products, ingredients and delivery systems. This will lead to new partners, particularly as we become more mobile and consumers look for new ways to spend their time. In order to differentiate a product, we will see brands begin to innovate new products around specific outcomes and moods. For brands such as Airbnb and Uber Eats, there are opportunities to find consumers when they are most likely willing to indulge.

What Companies Will Win?

As we head towards a new world for indulgence brands, companies must refresh their products to meet the needs of the evolving consumer. Brands will need to expand their product portfolios and avoid ingredients with long term health impacts. Vertical integration, real-time innovation and mastery of a much more fragmented channel environment will drive growth over the next 10 years. Finally, brands will need to do more to meet consumers where they are at.

Watch the video The Evolution of Indulgence.

Interested in more insights? Subscribe to our content

Explore More

Shop Our Reports

Navigating Inflation: How to Win in Private Label - Lessons from France, Germany and the UK

Private label – retailers’ alternatives to brands – tend to benefit from inflation. However, despite record inflation in France, Germany and the UK, the market…

View Report

Revisiting the Fundamentals of Snackification

Eating occasions and snacking patterns have been altered. With rising concern for health, consumers are seeking out nutritionally qualified snacks with more…

View Report

Innovation in Dairy Products and Alternatives

Revitalising the dairy sector requires innovation to counter slight volume growth. This encompasses creating novel products aligned with evolving consumer…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More