British American Tobacco (BAT) is the world’s second largest international tobacco company, with a prominent position in most regions, and a presence in each tobacco category. BAT’s recent acquisition of Reynolds American Inc (RAI) and continued investment in next-generation vapour products puts the company in a good strategic position for future growth.
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Euromonitor International's report on British American Tobacco Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Smokeless Tobacco market and the global economy.
Company and market share data provide a detailed look at the financial position of British American Tobacco Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of British American Tobacco Plc.
Euromonitor International's company profile reports are written by our Smokeless Tobacco research team, a dedicated group of analysts that knows the industry inside and out.
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