British American Tobacco Plc in Tobacco

Company Profile

About This Report

Sep 2018

British American Tobacco (BAT) is the world’s second largest international tobacco company, with a prominent position in most regions, and a presence in each tobacco category. BAT’s recent acquisition of Reynolds American Inc (RAI) and continued investment in next-generation vapour products puts the company in a good strategic position for future growth.

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British American Tobacco Plc in Tobacco

Euromonitor International's report on British American Tobacco Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Smokeless Tobacco market and the global economy.

Company and market share data provide a detailed look at the financial position of British American Tobacco Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of British American Tobacco Plc.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of British American Tobacco Plc provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Smokeless Tobacco research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report


Strategic Evaluation

Key company facts
Key company facts: cigarette volume sales
Financial assessment: acquisitions boosted performance in 2017
Volume and profit analysis by region
Volume and profit analysis: US
BAT: half-year 2018 performance in tobacco and NGP
SWOT: British American Tobacco Plc

Competitive Positioning

BAT versus the global cigarettes market
BAT in context: global companies 2017
Big four companies compared: sales and profits
Big four companies compared: margins and volumes
Cigarettes: regional share comparisons in 2017
Cigarettes: BAT’s rank in top countries
Fine cut tobacco: regional share comparisons 2017
Smoking tobacco: BAT ’s rank in top countries


Operations: recent developments
BAT: factory footprint in 2017
BAT: h istoric acquisition, merger and joint venture activity
BAT becomes a major US player through RAI
BAT’s only associate company left: ITC Ltd in India
Potential for access to China with CNTC joint venture
TDR acquisition in Croatia: strengthening central europe footprint
Acquisition of major Bulgarian brands: growing on the balkans
Acquisition of Ten Motives: growing the next-generation business

Market Assessment

Regional positioning and growth prospects
Category comparison

Geographic and Category Opportunities

Category growth comparisons into the future
BAT: market positioning for growth in cigarettes
BAT in fine cut tobacco: stable global share
Cigarillos: lucrative OTP category in the US and Europe
BAT in smokeless tobacco: US business to boost future prospects
BAT: regional shares and leading brands in cigarettes in 2017
Chile : double-digit growth of illicit cigarettes in BAT’s stronghold
Bangladesh : significant volume growth and new competition
US: RAI acquisition opens up promising opportunities
US: profitability and affordability make the market irresistible
Global tobacco opportunities: state and private companies
Next-generation products
BAT in vapour products: Offers in all categories
BAT: o ther potentially reduced risk products

Brand Strategy

Multinational brands by price band
Global Drive Brands: positioning and strategy in 2017
Selected brands by price band and volume 2017
BAT : selected cigarette brands by country rankings in 2017
Innovation in combustibles and brand activity
Pall Mall’s performance in its top 10 markets
Rothmans: fastest cigarette volume growth in the world
Kent: growing in the premium segment
Dunhill: the only GDB in decline
Lucky Strike : steady growth since 2016