Electrolux AB in Consumer Appliances

April 2022

Electrolux AB is a Swedish global appliances manufacturer with comprehensive product coverage and core strengths in refrigeration, home laundry and large cooking appliances. Latin America, Western Europe and North America are its key markets by sales volume. It also holds a diversified brand portfolio including premium brand AEG and flagship global brand Electrolux, as well as mass-market regional brands such as Frigidaire, Zanussi, niche brands such as Vintec in electric wine coolers etc.

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This report comes in PPT.


Euromonitor International's report on Electrolux AB delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Appliances market and the global economy. Company and market share data provide a detailed look at the financial position of Electrolux AB, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Electrolux AB.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Electrolux AB provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Consumer Appliances research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Top companies at a glance
Electrolux AB’s global footprint
Company overview: Small appliances on the rise
Growth decomposition: Consumer experience and automation
Electrolux AB Strategy
Exposure to growth
Projected rankings
R elative performance: Industry leadership remains fairly stable
Competitor overlap: Leading players are scaling up
Key categories and markets
Key categories and markets: Electrolux AB leads in Latin America
Key brands
Key brands: Innovative sustainability appealing to consumers
Major appliances sales by region: Potential within emerging markets
Top countries by category: Fridge freezers dominates
Top countries by category: Cookers benefits in 2021
Small appliances sales by region: On the wave of healthy meals
Top countries by category: Sales of blenders and mixers are significant
Projected small appliances sales
Key findings
Projected Company Sales: FAQs (1)
Projected Company Sales: FAQs (2)

Consumer Appliances

Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.

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