The prevalence of food intolerance has been increasing over the past years in Switzerland with an estimated 5- 8% of children and 2-4% of adults affected by primary food allergies, according to Allergiezentrum Schweiz. However, it is assumed that these percentages are higher as many have not been diagnosed and are not aware that they suffer from food intolerance.
Whilst demand for free from lactose and free from gluten products was previously limited to those people who were intolerant to lactose and gluten, their popularity is expected to further increase amongst those who are unaffected by such intolerances. Rising concerns about lactose allergies are projected to contribute towards the ongoing success of free from dairy milk alternatives, such as soy milk, almond milk and coconut milk.
The free from products category is expected to exhibit continued robust growth over the forecast period. The importance of healthy nutrition is expected to continue to positively affect the development of food intolerance ranges over the forecast period, and manufacturers are expected to increasingly seek to introduce new healthier products adapted to new consumers’ lifestyles.
Manufacturer strategies for the free from market will continue to be focused on expanding their ranges to offer a more comprehensive assortment of products. People with lactose intolerance or other food intolerances have traditionally purchased these products in specialist stores or parapharmacies.
Whilst specialists and international brands remained highly successful during the review period, private label players have also been very active in the category. Coop Genossenschaft, for example, enlarged its free from range with innovative products in 2018.
Average unit prices of free from products in current value terms are expected to increase over the forecast period for the majority of the food types. There is likely to be an increasing disparity between modern grocery retailers, such as supermarkets and small independent store prices, as the smaller shops will be forced to augment their prices to combat dropping volume sizes.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Switzerland with research from Euromonitor's team of in-country analysts.
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