The free from category will show positive development in 2020 mainly due to higher prevalence of lactose intolerance and digestive problems in the Swiss population. There was also a strong interest in free from meat products as a growing number of people in Switzerland are choosing to become vegan, vegetarian, or flexitarian.
The trend towards meat substitutes continues to increase as the number of vegans, vegetarians and even flexitarians continues to rise. As such, key players in the category, such as Migros Genossenschaftsbund and Coop Genossenschaft, are expanding their offerings of meat-free alternatives.
The distribution of food intolerance products in Switzerland will continue to be led by supermarkets in 2020. Both Migros Genossenschaftsbund and Coop Genossenschaft have an extensive range of free-from private label products for daily needs, which are well-appreciated by Swiss customers.
Free from products are expected to continue seeing the most dynamic growth in HW packaged food over the forecast period. This will be mainly due to greater prevalence of lactose intolerance, coeliac disease, and other digestive problems among the Swiss population.
While demand for free from lactose and free from gluten products was previously limited to those people who were intolerant to lactose and gluten, their popularity is also expected to further increase among consumers who are unaffected by such intolerances. Rising concerns about lactose allergies are projected to contribute towards the ongoing success of free from dairy milk alternatives, such as soy milk, almond milk, and coconut milk.
New product developments are expected to focus on additional health benefits over the forecast period as consumers’ health awareness remains heightened in the aftermath of COVID-19. Furthermore, retailers such as Migros are expected to continue strongly promoting health and wellness throughout a variety of resources.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Food Intolerance industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Food Intolerance industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Food Intolerance research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page