Executive Summary

Mar 2019
PROSPECTS
Higher prevalence of food intolerance expected

The prevalence of food intolerance has been increasing over the past years in Switzerland with an estimated 5- 8% of children and 2-4% of adults affected by primary food allergies, according to Allergiezentrum Schweiz. However, it is assumed that these percentages are higher as many have not been diagnosed and are not aware that they suffer from food intolerance.

Free from to remain both a necessity and a health and wellness trend

Whilst demand for free from lactose and free from gluten products was previously limited to those people who were intolerant to lactose and gluten, their popularity is expected to further increase amongst those who are unaffected by such intolerances. Rising concerns about lactose allergies are projected to contribute towards the ongoing success of free from dairy milk alternatives, such as soy milk, almond milk and coconut milk.

Strong growth projected over the forecast period

The free from products category is expected to exhibit continued robust growth over the forecast period. The importance of healthy nutrition is expected to continue to positively affect the development of food intolerance ranges over the forecast period, and manufacturers are expected to increasingly seek to introduce new healthier products adapted to new consumers’ lifestyles.

COMPETITIVE LANDSCAPE
From niche to mainstream

Manufacturer strategies for the free from market will continue to be focused on expanding their ranges to offer a more comprehensive assortment of products. People with lactose intolerance or other food intolerances have traditionally purchased these products in specialist stores or parapharmacies.

Private label driving some of the product innovation in free from

Whilst specialists and international brands remained highly successful during the review period, private label players have also been very active in the category. Coop Genossenschaft, for example, enlarged its free from range with innovative products in 2018.

Average unit price increases expected to remain moderate

Average unit prices of free from products in current value terms are expected to increase over the forecast period for the majority of the food types. There is likely to be an increasing disparity between modern grocery retailers, such as supermarkets and small independent store prices, as the smaller shops will be forced to augment their prices to combat dropping volume sizes.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Food Intolerance in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Free From in Switzerland - Category analysis

HEADLINES

PROSPECTS

Higher prevalence of food intolerance expected
Free from to remain both a necessity and a health and wellness trend
Strong growth projected over the forecast period

COMPETITIVE LANDSCAPE

From niche to mainstream
Private label driving some of the product innovation in free from
Average unit price increases expected to remain moderate

CATEGORY DATA

Table 1 Sales of Free From by Category: Value 2013-2018
Table 2 Sales of Free From by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Free From: % Value 2014-2018
Table 4 LBN Brand Shares of Free From: % Value 2015-2018
Table 5 Distribution of Free From by Format: % Value 2013-2018
Table 6 Forecast Sales of Free From by Category: Value 2018-2023
Table 7 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Health and Wellness in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Positive macro environmental conditions for health and wellness products
Enlightened and more mindful consumption
A highly competitive environment with intense regulations
Growth of alternative retailers ensures wider product availability
Consumer health is going mainstream

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources