Free from dairy remained an important category in free from in 2018, with further strong growth likely over the forecast period. Free from lactose products may be more prominent in dairy categories, with mMilk (Mary Anne Dairy Products), a free from lactose cow’s milk launched in the latter years of the review period, having been warmly received by consumers.
As the healthy living megatrend gathers steam across the globe, plant-based foods are also gaining popularity and acceptance amongst Thais, and thereby spurring demand for free from meat snacks, and free from meat substitutes. Consumers have easy access to information online through numerous smart devices and are thus more informed and knowledgeable about the impact of meat consumption.
Soy milk has traditionally dominated free from dairy, with strong consumer familiarity with the product and widespread availability. However, growth has slowed in recent years, with this pattern expected to be repeated over the forecast period.
As the primary adopters of other milk alternatives are health-conscious millennials manufacturers are investing heavily in online marketing, particularly social media. For instance, Simple Foods frequently highlights its raw and naturally sourced ingredients in short video advertisements and suggests suitable recipes using its products.
Thanks to growing awareness about transparency of ingredients used in mass packaged food products, more niche brands are making an entrance and are beginning to erode category shares from incumbent players. They are more agile and quick to come up with new products after tapping into the latest consumer insights.
Although the tofu category remains significantly fragmented with small producers distributing their unbranded and unpackaged products within specific regions, there have been attempts to elevate tofu products and distributing them via modern grocery retailers, thereby broadening distribution to include the entire country. Some consumer groups prefer these brands such as Ohayo, Nurse, Kaset, and CP as packaged tofu products are believed to be more hygienic than unpackaged.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Thailand with research from Euromonitor's team of in-country analysts.
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The Food Intolerance in Thailand market research report includes:
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