The performance of free from dairy in Thailand has been supported mainly by milk alternatives during the Coronavirus (COVID-19) pandemic. Milk alternatives are perceived to be higher in nutrients and lower in fat compared to cow’s milk.
Plant-based meat products, recently introduced in the retail channel in Thailand, became increasingly available from mid-2020, including options produced by local manufacturers. These products offer growth opportunities as Thai consumers have long cultivated a culture alongside vegetarianism.
The economic impact of the COVID-19 pandemic weakened Thai consumers’ disposable incomes and purchasing power during 2020 and 2021. The economic effects of the public health crisis have hit the national economy hard, with a strong decline reported in terms of Thailand’s GDP in 2020.
The long-term downward trend in the birth rate in Thailand has negatively impacted the potential for growth of free from baby food brands and products. The health and wellness trend is predicted to continue to push sales growth in free from baby food categories in the forecast period.
In 2021, key players active in research and development introduced ready-to-cook plant-based free from meat products under brands like Meat Zero, Meat Avatar, OMG Meat, V Farm and Krop. Based on observations by industry experts, Meat Zero is well placed to emerge as the leading brand in terms of plant-based free from meat products in Thailand in the forecast period.
In 2021, drinking milk products rebounded from a strong drop in retail current value sales in 2020, mainly due to the easing of national lockdown conditions. However, a third wave of COVID-19 in 2021 forced consumers to be cautious, and they limited their movements outside the home in order to minimise contact with others and the risk of infection.
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Understand the latest market trends and future growth opportunities for the Free From industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Free From industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes free from gluten, free from lactose, free from allergens, free from dairy and free from meat products. This excludes foods which are certified ‘free’ of a specific product when this is based on use of sterilised equipment.See All of Our Definitions
This report originates from Passport, our Free From research and analysis database.
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