Executive Summary

Apr 2019
PROSPECTS
Free from dairy to be the main driver

Free from dairy remained an important category in free from in 2018, with further strong growth likely over the forecast period. Free from lactose products may be more prominent in dairy categories, with mMilk (Mary Anne Dairy Products), a free from lactose cow’s milk launched in the latter years of the review period, having been warmly received by consumers.

More consumers opt for plant-based diets

As the healthy living megatrend gathers steam across the globe, plant-based foods are also gaining popularity and acceptance amongst Thais, and thereby spurring demand for free from meat snacks, and free from meat substitutes. Consumers have easy access to information online through numerous smart devices and are thus more informed and knowledgeable about the impact of meat consumption.

Movement within free from dairy milk alternatives as consumer tastes become more adventurous

Soy milk has traditionally dominated free from dairy, with strong consumer familiarity with the product and widespread availability. However, growth has slowed in recent years, with this pattern expected to be repeated over the forecast period.

COMPETITIVE LANDSCAPE
Industry leaders increasingly adopt social media and the internet to market free from dairy products

As the primary adopters of other milk alternatives are health-conscious millennials manufacturers are investing heavily in online marketing, particularly social media. For instance, Simple Foods frequently highlights its raw and naturally sourced ingredients in short video advertisements and suggests suitable recipes using its products.

Increasing transparency around product ingredients

Thanks to growing awareness about transparency of ingredients used in mass packaged food products, more niche brands are making an entrance and are beginning to erode category shares from incumbent players. They are more agile and quick to come up with new products after tapping into the latest consumer insights.

Packaged tofu brands expand their assortment and market presence

Although the tofu category remains significantly fragmented with small producers distributing their unbranded and unpackaged products within specific regions, there have been attempts to elevate tofu products and distributing them via modern grocery retailers, thereby broadening distribution to include the entire country. Some consumer groups prefer these brands such as Ohayo, Nurse, Kaset, and CP as packaged tofu products are believed to be more hygienic than unpackaged.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Food Intolerance in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Free From in Thailand - Category analysis

HEADLINES

PROSPECTS

Free from dairy to be the main driver
More consumers opt for plant-based diets
Movement within free from dairy milk alternatives as consumer tastes become more adventurous

COMPETITIVE LANDSCAPE

Industry leaders increasingly adopt social media and the internet to market free from dairy products
Increasing transparency around product ingredients
Packaged tofu brands expand their assortment and market presence

CATEGORY DATA

Table 1 Sales of Free From by Category: Value 2013-2018
Table 2 Sales of Free From by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Free From: % Value 2014-2018
Table 4 LBN Brand Shares of Free From: % Value 2015-2018
Table 5 Distribution of Free From by Format: % Value 2013-2018
Table 6 Forecast Sales of Free From by Category: Value 2018-2023
Table 7 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Health and Wellness in Thailand - Industry Overview

EXECUTIVE SUMMARY

Ongoing growth for health and wellness in 2018
Online connectivity and marketing campaigns raise awareness of nutrition
Value shares of domestic and international players are comparable
Modern grocery retailers remain and important channel for health and wellness
Health and wellness set to experience further growth

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources