Gum

Market research on the gum industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Gum in Japan

Oct 2018

Both value and volume sales of gum in Japan are expected to continue declining over the forecast period. Gum sales have declined for some time due to competition from products with breath care features such as mints and mouthwashes/dental rinses. ...

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Gum in Chile

Sep 2018

Chewing gum is benefiting from rising consumer health-consciousness and growing concerns about the impact of sugar consumption on health. Sugar-free gum products are attracting consumers looking to reduce their sugar consumption, a trend bolstered by...

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Gum in the US

Sep 2018

Mars Wrigley reintroduced its innovative Alert Caffeine Gum in early 2018, just in time for daylight savings time. Originally launched in 2013 under the name Alert Energy Gum the product was pulled while the FDA investigated the effects of caffeine ...

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Gum in Mexico

Aug 2018

Volume sales of gum are expected to continue to decline over the forecast period, as consumers perceive it as old-fashioned and an unnecessary source of sugar. Although in current value terms gum has sustained growth, and is expected to continue to ...

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Gum in Portugal

Aug 2018

A lack of innovation hindered the development of gum during 2018. Although earlier years of the review period saw new developments in the category in terms of flavour and packaging, considerable inertia in terms of new launches was seen during 2018 ...

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Gum in Indonesia

Aug 2018

Oral hygiene has gained importance and awareness amongst Indonesian consumers, as fresh breath is associated with a positive image. With cigarette consumption in Indonesia being amongst the highest in Southeast Asia, there may also be a higher ...

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Gum in Germany

Aug 2018

Gum remained a very mature and saturated category in Germany in 2018 with very few growth opportunities, resulting in both a value and volume decline and a fairly bleak outlook over the forecast period. Apart from new flavours, which are not regarded...

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Gum in Ireland

Aug 2018

Sugar-free chewing gum is the fastest-growing category within gum in Ireland. This trend is occurring because consumers are becoming increasingly health conscious and are choosing sugar-free options. Looking ahead, sugar-free chewing gum growth is ...

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Gum in Belgium

Aug 2018

With Belgian consumers becoming increasingly health conscious, the consumption of gum is continuing to fall. Bubble gum in particular is struggling due to its strong association with confectionery and an unhealthy lifestyle. In addition, Belgian ...

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Gum in Australia

Aug 2018

Bubble gum is expected to continue to decline over the forecast period. The sugarised nature of the product will continue to deter consumers, particularly parents, from purchasing. In saying this, product development and innovation will continue to ...

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Gum in Spain

Aug 2018

In 2018, gum posted positive volume growth for the second consecutive year following several years of decline as a result of the economic crisis. An increase in consumption can be attributed to the country’s economic recovery, a manufacturer focus on...

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Gum in India

Aug 2018

Professionals and employees in India spend an average of 45-50 hours per week in offices with minimal breaks, which can lead to poor oral health. Many working people therefore often resort to chewing gum and bubble gum to keep their mouths fresh. ...

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Gum in Kenya

Aug 2018

Many of Kenya’s mid- and high-income consumers are well aware of the rising health concerns associated with sugarised gum due to their access to online information about the dangers of high sugar consumption. As a result, more consumers in this ...

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Gum in Austria

Jul 2018

In 2018, gum was driven by chewing gum, which was closely related to the wide availability of these products across Austria but also to the willingness of major players like Wrigley Austria to strongly invest in advertising videos for brands like 5, ...

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Gum in Greece

Jul 2018

Sugar-free gum accounts for the bulk of gum sales in Greece. Sugarised gum posted a steady decline in share over the review period, and is set to remain the worse performing category in gum. Sugar-free gum will be the largest category over the ...

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Gum in Switzerland

Jul 2018

One of the key factors impacting the performance of gum over the forecast period will likely be the continuous loss of shelf space, specifically due to the expected widespread implementation of self-checkout services at the retail level. While this ...

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Gum in New Zealand

Jul 2018

Flavour development and strong POS merchandising strategies are helping to drive impulse purchases and are the key drivers behind value growth in gum in 2018. For example, Perfetti Van Melle Group launched three new flavours under its Mentos Fruit ...

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Gum in the Netherlands

Jul 2018

Gum consumption was considered mature in 2018 with manufacturers pursuing innovation in terms of formulations and packaging. Whilst HDPE bottles are popular and the most frequent packaging options, new introductions in 2018 such as Mentos White ...

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Gum in Turkey

Jul 2018

As during the review period, new launches are expected to fuel growth over the forecast period, with new innovative tastes and innovative packaging anticipated. Some companies in the category such as Kent Gida, which aims to invest around TRY42 ...

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Gum in Costa Rica

Jul 2018

Given the overall maturity of gum in Costa Rica, this category maintained a low innovation profile over 2017-2018, with major global brands investing in maintaining their competitive advantage by relying on new extensions that promise longer-lasting ...

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