Gum

Having plunged by almost a fifth during 2020, retail current value sales of gum will rebound modestly during 2021 but remain well below their pre-pandemic (2019) peak. During 2020, the fact that consumers were spending much more time at home weighed…

In 2021, gum is expected to post a slight recovery following the devastating impact that COVID-19 lockdown restrictions had on the category during 2020. Gum is primarily designed for on-the-go and away-from-home consumption, both of which took a hit…

While gum had a dismal year in 2020, due to COVID-19, and altered consumer behaviour, it is expected that gum will register small current value and volume growth, as society gradually opens up again. In 2020, with people confined to home for large…

Prior to the pandemic, gum was a stagnant category in North Macedonia in current value terms, and the COVID-19 pandemic is expected to exacerbate this gloomy picture. Although gum's key distribution channels were permitted to remain open in the…

Gum is expected to recover from what was a dismal 2020. Volume growth is expected to rise significantly and there will also be higher than inflation increase in current value sales. The reason for the positive performance is the return of pre…

Gum is likely to continue being adversely affected by the COVID-19 pandemic during 2021 since it is a highly discretionary product. With tough measures undertaken by the government to control the spread of COVID-19 there has been limited mobility…

After seeing a slight retail volume decline in 2020, gum is expected to return to minor growth in 2021, although the rate of increase is set to be lower than in most pre-pandemic years. Meanwhile, due to falling unit prices, current value sales are…

Finns did not cut back on their gum consumption during the COVID-19 pandemic in 2020, despite spending more and working from home. In fact, many consumers turned to gum as a means of increasing their oral hygiene during the health crisis, leading to…

The main consumers of gum in India are smokers and school-going children. However, as schools and offices have been closed with classes and work performed remotely, such consumers have less demand for gum. Furthermore, due to lockdowns in the country…

In 2021, both chewing and bubble gum value sales returned to positive current value growth, following decline in 2020, as COVID-19 restrictions began to ease and consumers starting to return to their pre-pandemic daily routines. Being primarily aimed…

Sales of gum will continue decelerating in 2021 in line with a fall in usage occasions linked to the COVID-19 pandemic. Gum will thus record lower retail value growth and negative volume growth in 2021 compared to 2020. As a product, gum is…

2021 saw gum record a moderate positive sales performance in Vietnam as the impact of the COVID-19 pandemic had some impact on category sales. However, strong sales declines were avoided due to the ubiquity of gum and the very wide availability of…

Gum took a significant hit during 2020 due to limited impulse purchase occasions as Taiwanese consumers remained wary of spending too long in public during the pandemic, despite lack of a lockdown due to the low number of cases and deaths.…

Volume and value growth is predicted to continue to suffer in 2021, as COVID-19 limits consumers need for gum outside of the home. This is predicted to lead to negative current value and retail volume growth for gum as a whole, with bubble gum and…

Lower than normal levels of cross-border trade and the resumption of demand for on-the-go products are expected to lead to a slightly more positive performance for gum in 2021, after seeing notable declines in 2020. COVID-19 had two important…

Sales of gum were hard hit by the outbreak of COVID-19 in 2020 with both chewing and bubble gum heavily reliant on impulse purchases. Chewing gum is largely purchased to disguise bad breath, especially among smokers. With consumers spending much of…

Gum is expected to be the worst-performing category in snacks over 2021. Chewing gum is usually consumed outside the home. With restrictions on consumer movement, socialising and widespread work-from-home measures continuing into 2021, the need for…

Sales of gum were hit hard by the COVID-19 lockdown in 2020. Children are the main consumer group for these products, with bubble gum considerably more popular than chewing gum while also benefiting from lower prices. As such, demand was negatively…

Gum was hit hard by the outbreak of COVID-19 in 2020, with a value decline of 11% and a volume decline of 13% for the year. With gum often being an impulse purchase, the fact that consumers were spending more time at home, working from home and…

Current value growth is anticipated to return to positive in 2021. During the pandemic, demand for gum declined due to the disruption to consumers’ routines caused by the lockdown. As chewing gum is often used whilst travelling, demand has fallen as…