Gum

Gum is expected to register aa third year in a row of volume decline, though value sales are expected to increase due to price rises, mainly stemming from the war in Ukraine, which is pushing up energy and food prices. Gum increasingly has a bad…

There will be modest growth in retail volume sales of gum in 2022. This will largely be driven by a revival in impulse purchasing and on-the-go consumption, as daily life normalises post pandemic. For example, increased socialising will lead more…

Gum is set to continue to experience contraction in 2022, having already seen double-digit current value decline in the previous two years as the COVID-19 crisis led to a marked reduction in opportunities for impulse purchases. Even though e-commerce…

Due to the Coronavirus (COVID-19) situation, featuring lockdown and social distancing measures and restrictions on work and social occasions, retail volume and current value sales of gum declined strongly in 2020.

Mentos Insta White chewing gum targets the way in which rising consumer health-awareness is combining with a focus on appearance, supported by the increasingly central role of social media in consumers’ daily lives. Indeed, the rise in…

Gum continues to face challenges in 2022, following a further fall in popularity during the era of the COVID-19 pandemic, when home seclusion diktats and the wearing of face masks in public placing overall downwards pressure on sales. Gum is very…

Gum in Finland continues to be dominated by sugar-free and, specifically, xylitol sweetened gum. The Jenkki brand and its xylitol health claims have been present since the first xylitol sweetened gum was launched in 1975. Awareness of the purported…

Gum continues to grow in 2022, following a sharp decline during the pandemic. Recovery began in 2021 and growth rates for both volume and current value sales are rising higher in 2022, though are expected to fall again over the forecast period.…

Although gum is relatively inexpensive and widely available it has seen its demand influenced by the economic uncertainty and budget-consciousness brought about by the COVID-19 sanitary and social measures. The crisis has had a marked impact on…

Gum continues its recovery from the global pandemic in 2022, with consumption levels slowly rising as consumers enjoy more social occasions and make impulse purchases when out of home. Many consumers look to chewing gum to improve their breath and…

Gum was falling in both volume and current value terms for a decade, right up until 2021, as chewing gum lost its cool. One of chewing gum’s main attractions, the ability to freshen breath, progressively lost relevance thanks to the decline in…

Generally, gum is not as popular in Malaysia as chocolate confectionery. Consumers prefer impulse purchases such as chocolate over chewing gum, as chewing gum is mainly for indulgence whereas chocolate is believed to help reduce stress and boost…

Gum continued to struggle through 2021 and into 2022, as many French consumers were working from home and therefore did not have the usual opportunities to purchase gum. The pandemic situation has stabilised, but the category remains impulse-driven…

In 2021, retail current value sales of gum continued to suffer, as Tokyo was under either quasi-state of emergency or state of emergency for a total of 245 days in 2021, while other major cities, such as Osaka and Aichi, were also placed into either…

The gum category is gradually recovering from the pandemic in 2022 with volume sales up slightly on the previous year. As consumers have returned to their jobs and socialising outside of the home, demand for gum is steadily rising as impulse purchase…

The complete elimination of COVID-19 restrictions in March 2022, whilst a positive influence, will nevertheless fail to lead to the full volume recovery of gum after the disastrous declines registered in the 2020 lockdown. Working from home will…

Consumers are spending more time socialising outside of their homes since COVID-19 restrictions were lifted in 2021, supporting the recovery in retail volume sales of gum. Impulse purchases continue to pick up as consumers spend more time on-the-go…

The pandemic led to almost flat retail current value sales of gum in India in 2020, but as the lockdown restrictions were gradually lifted, sales of gum saw an uptick in 2021, with growth also expected in 2022 in both retail volume and current value…

In 2022, retail volume and current value sales of gum are expected to register a rebound after the contractions in 2020 and 2021. The return of workers to the office is boosting sales of chewing gum, whilst children are back into their school…

Following a decline in demand in 2020 linked to the pandemic and subsequent restrictions on mobility to control the spread of the virus, sales of gum picked up in 2021 as various measures started to ease and consumers began to spend greater time…