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Gum

Market research on the gum industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Gum in Slovakia

Nov 2019

Consumers want added value from their sugar-free gum brands, demanding for example a whitening effect or extra dental protection. This plays in favour of products such as Orbit White or Orbit Professional, which are positively viewed for their ...

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Gum in Australia

Nov 2019

Given the declining value sales of bubble gum due to its sugar content, more consumers are sticking with sugar-free chewing gum when purchasing gum. The Australian Dental Association recommends chewing sugar-free chewing gum after meals as part of a ...

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Gum in New Zealand

Nov 2019

Within snacks, gum has long been a mature category and value sales are slowly and steadily declining due to competition from other confectionery products as well as increasing health consciousness amid rising rates of type 2 diabetes among young New ...

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Gum in the US

Sep 2019

The success of sugar-free gum has traditionally been tied up in the performance of mints. Because these two categories generally fulfil the same consumer needs, the categories also generally hold an inverse relationship with each other. If mints is ...

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Gum in Germany

Aug 2019

Already a mature category, gum showed sign of further saturation as sales declined in volume and value terms in 2019. Consumer interest in different tastes is negligible and lasts only a short period of time for any that are launched. However, ...

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Gum in Taiwan

Aug 2019

Gum is seeing a slight slowdown in retail current value growth in 2019, while volume growth stagnates. There is a large consumer base, although innovation tends to be limited in this mature category. Over the forecast period, bubble gum is expected ...

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Gum in Serbia

Aug 2019

Chewing gum grew at a faster value sales rate than bubble gum in 2019 and remains by far the bigger category. Over the review period as a whole, bubble gum achieved the better performance, though this was mainly due to its growth arising from a very ...

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Gum in the United Kingdom

Aug 2019

Despite continuing to see slight retail volume and current value declines, the performance of gum in 2019 was better than in the previous two years, thanks to the growth of bubble gum. Although Mondelez UK discontinued both its Bubbaloo and ...

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Gum in Greece

Aug 2019

Gum continued to decline in both retail volume and current value terms in 2019. Sugar-free gum accounts for the bulk of sales of gum in Greece. This is particularly popular amongst people with health problems, or those looking to eat more healthily, ...

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Gum in France

Aug 2019

Gum is typically sold in modern grocery retailers, although changing consumer behaviour at the checkouts in such outlets reduced sales in the category in both retail volume and current value terms throughout the review period, including in 2019. ...

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Gum in North Macedonia

Aug 2019

Over the review period, gum in North Macedonia approached saturation, due to little per capita growth potential. Nonetheless, it was not all bad news. Moderate average unit price increases enabled gum to achieve stable but slow current value growth ...

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Gum in Japan

Aug 2019

Gum experienced ongoing decline in 2019 as it continued to suffer from a range of challenges, including growing competition from rival categories. The decline in the smoking population, which is set to be accelerated by new regulations aimed at ...

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Gum in Bosnia and Herzegovina

Aug 2019

In recent years, klix.ba, novi.ba and several other popular websites in Bosnia-Herzegovina have published articles on scientific studies showing that chewing gum can have certain health benefits. For example, such articles have highlighted studies ...

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Gum in Italy

Aug 2019

Gum in Italy is suffering from stagnation with slowly declining retail volume sales and a slight loss in value. Gum is mostly purchased on impulse, being typically sold next to the checkout or till in modern grocery retailers with other small ...

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Gum in Romania

Aug 2019

After a period when gum and especially Wrigley Romania brands were associated with a Western lifestyle, the review period witnessed increasing consumer interest in healthier products, such as sugar free gum, which is perceived as providing benefits ...

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Gum in Hong Kong, China

Aug 2019

While chewing gum is often viewed as a convenient alternative to teeth cleaning in the absence of traditional oral care or for breath freshening properties, there are increasing health concerns regarding the sugar content of gum, with greater media ...

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Gum in Sweden

Aug 2019

Bubble gum is declining due to a move away from sugared products in general amid health concerns. In a category which offers an equivalent product that lacks sugar, sugarised bubble gum is considered unnecessary and unappealing. Meanwhile, the ...

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Gum in the Czech Republic

Aug 2019

After retail volume declines seen earlier in the review period, a further revival in the retail consumption of gum was seen in the Czech Republic in 2019, due to the stronger purchasing power of Czech households. Gum is an impulse product, and Czech ...

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Gum in Algeria

Aug 2019

Gum is expected to continue to perform well, achieving a healthy volume CAGR and current value CAGR over the forecast period. This will be due to its high popularity and frequent new product launches in the category. Launches will include sugar-free ...

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Gum in Mexico

Aug 2019

Chewing gum outperformed bubble gum in volume and current value growth terms in 2019, and looks set to remain the more dynamic of the two categories over the forecast period. This is largely due to its healthier image and functionality, as chewing ...

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