Gum

Gum remained the largest category within confectionery in retail value terms in 2019, and continued to see strong growth. Gum is expected to continue to record strong retail volume and current value growth over the forecast period, although the ...

Gum continued to decline in both retail volume and current value terms in 2019. Sugar-free gum accounts for the bulk of sales of gum in Greece. This is particularly popular amongst people with health problems, or those looking to eat more healthily, ...

Gum experienced ongoing decline in 2019 as it continued to suffer from a range of challenges, including growing competition from rival categories. The decline in the smoking population, which is set to be accelerated by new regulations aimed at ...

After retail volume declines seen earlier in the review period, a further revival in the retail consumption of gum was seen in the Czech Republic in 2019, due to the stronger purchasing power of Czech households. Gum is an impulse product, and Czech ...

Gum is expected to continue to perform well, achieving a healthy volume CAGR and current value CAGR over the forecast period. This will be due to its high popularity and frequent new product launches in the category. Launches will include sugar-free ...

Chewing gum outperformed bubble gum in volume and current value growth terms in 2019, and looks set to remain the more dynamic of the two categories over the forecast period. This is largely due to its healthier image and functionality, as chewing ...

Over the review period, there were three main market players in gum: Wrigley Vietnam, Lotte Vietnam and Perfetti Van Melle Vietnam. As all three of these international players have been present in the Vietnamese market for a long time and have stable...

Like chocolate and sugar confectionery, gum is also a mature category in Finland and so manufacturers are having to find ways to maintain consumer interest and further drive value sales. This is chiefly being done through investment in innovation, ...

In 2018, the Norwegian government significantly increased the country’s sugar tax, leading to heavy criticism from virtually all industry associations and players. One of the main reasons for this was that the sugar tax, which was introduced on 1 ...

Growth in gum was driven by the health trend in 2019, although not specifically focused on oral health, as many consumers adopt this product to manage anxiety and avoid the consumption of other, more calorific snacks....

Retail volume sales of gum grew marginally in Ireland in 2019 due to the growth achieved by chewing gum, as bubble gum volume sales continued to decline. According to trade interviews, the sales growth of chewing gum is due to the fact that the ...

Gum saw a continued weak performance in volume terms in 2019, with virtual stagnation, while value growth was largely the result of rising unit prices. One factor contributing to the category’s weak performance is that chewing gum is no longer seen ...

Kenyan consumers are becoming more sophisticated and are constantly seeking new tastes from the confectionery they buy. This is forcing gum manufacturers to innovate in terms of flavour, in turn leading to stronger competition within the category. ...

Sugar-free chewing gum continues to gain more shelf space in supermarkets and hypermarkets, with players in this category targeting different consumer groups and looking to attract sugarised gum consumers, especially from low-income segments, via the...

After lacklustre retail volume growth over most of the review period, sales of gum were given a boost in 2018 and 2019 by the entrances of Ferrero Polska and Mondelez Polska. Ferrero Polska launched its well-known Tic Tac brand in 2018, while ...

The per capita volume consumption of chewing gum and bubble gum is very low and falling in Colombia. Furthermore, it is expected to continue to fall for bubble gum over the forecast period, although a slow rebound is anticipated in chewing gum. The ...

In the past, bubble gum was criticised for containing high amounts of sugar, and gum in general was considered to cause boating and wrinkles around the mouth. However, gum received somewhat more positive media attention in 2019, which slowed the ...

Sales of bubble gum suffered tremendously from devaluation of the local currency over the review period. The presence of bubble gum in Egypt was minimal, which was due to devaluation and also restrictions on imported products that further decreased ...

Gum continued to decline in current value and retail volume terms in 2019 with it falling out of favour. Gum has developed somewhat of a stigma in Thailand with it being punishable by law to throw used chewing gum on the ground. As a result, ...

Gum continued to suffer declining demand in the Netherlands in 2019, despite the efforts of players to launch interesting new flavours, and convenient packaging. Chewing gum fared better than bubble gum, with the latter increasingly viewed as ...