Gum

Gum was hit hard by Coronavirus (COVID-19) in Serbia in 2020. This was because gum products are usually consumed outside the home for breath freshening purposes, including after eating out at a foodservice establishment, or as a mouth-filler. As…

Over 2022, gum in Nigeria is expected to continue to benefit from the easing of the restrictions on movement put in place in 2020 to stem the spread of Coronavirus (COVID-19) in the country. Mobility restrictions severely impact gum, as much of the…

Retail volume sales of gum were further frustrated in 2022, with decline expected in the year overall due to regional outbreaks of the Omicron variant of COVID-19. The two-month lockdown in Shanghai and tight controls in other cities, such as…

There was modest growth in demand for gum during 2022, but retail volume sales of gum remained below their pre-pandemic level. Retail constant value sales (2022 prices) expanded at a faster rate during the year due to a rise in unit price that was…

Gum is expected to register slightly higher current value and volume growth than in 2021. With society fully opened up after the pandemic restrictions, impulse purchases recover strongly and this is expected to benefit gum. Also, while there have…

Retail volume sales of gum expanded for the second year in a row during 2022 but remained well below their pre-pandemic level. Retail constant value sales (2022 prices) rose at a slightly faster rate than retail volume sales, as a sharp rise in raw…

Gum in Thailand is a relatively mature category with sales limited mainly to chewing gum, with bubble gum having a negligible presence. The category has a huge variety of product options although sales are dominated by a relatively small number of…

Though value sales are expected to increase in 2022, volume growth will be minimal. In spite of society being fully opened up, there is expected to be little appetite for chewing gum, as consumers increasingly shun gum and consider it to be an…

Gum is expected to register healthy current value growth; however, volume growth will be much more muted, as significant inflation dampens volume demand. A rebound in oil prices is benefitting the economy, but continued exchange rate devaluation and…

Gum continues to face challenges in 2022, following a further fall in popularity during the era of the COVID-19 pandemic, when home seclusion diktats and the wearing of face masks in public placing overall downwards pressure on sales. Gum is very…

Gum in Finland continues to be dominated by sugar-free and, specifically, xylitol sweetened gum. The Jenkki brand and its xylitol health claims have been present since the first xylitol sweetened gum was launched in 1975. Awareness of the purported…

Gum is not a particularly dynamic category in Kazakhstan and was particularly affected by the lower instances of impulse purchases during the time of the pandemic restrictions. Whilst gum is bouncing back in comparison, as lifestyles return to being…

Gum suffered double-digit negative figure declines during the most restrictive time of COVID-19, mainly due to the fact that gum is an impulse purchase product, typically displayed at checkouts in stores, and attracting consumers on-the-go. During…

Gum’s lack of dynamism is partly down to saturation. Volume growth is positive but low in 2022, while current value growth is robust thanks to inflation. Gum’s products tend to be championed only for their breath-freshening qualities, as in chewing…

In 2022, chewing gum showed marginally higher retail volume, whilst current value growth rose dramatically due to inflationary pressure. Gum is positioned as a product to help keep teeth healthy. Manufacturers of chewing gum are expanding new…

Gum was negatively impacted by COVID-19 gum and struggled during 2020, while many other snack categories received a boost in sales due to the pandemic. This was mainly for two reasons. Firstly, gum is often purchased as an impulse product and located…

Retail volume sales of gum continued to expand at a moderate pace during 2022, supported by robust population growth and urbanisation. Chewing gum dominates retail volume sales, with particularly strong demand among women and teenagers. Gum is often…

Gum was one of the types of snacks hit hardest by the Coronavirus (COVID-19) pandemic in Bolivia. Both bubble gum and chewing gum witnessed steep declines in retail volume and current value sales in 2020, as consumption occasions were drastically…

Gum witnessed a second year of double-digit growth as the category continued to recover from the pandemic, however retail consumption and current value sales have yet to fully recover to pre-pandemic levels. In 2020, Peru experienced the largest drop…

As the country has opened up fully, locals are going out more and gum sales have started to show positive growth since the negative impact of the pandemic. Many locals enjoy chewing gum after their meals and when they are out. As people get back into…