Gum

Gum is posting a negative performance in 2023, with both retail volume and value sales falling, despite rising price points. A major challenge for gum sales is the increased use of self-scan checkouts. Due to gum being an impulse and on-the-go…

Gum in Finland is dominated by free-from-sugar gum offerings, specifically, gum created with the sweetener xylitol, which has been available in Finland since the 1970s when the leading brand, Jenkki, introduced the innovation to the landscape.…

Gum continues to gradually recover from the pandemic in 2023, although retail volume sales are still declining marginally. Gum increasingly has a bad name, due to its high sugar content and bad environmental reputation in terms of disposability, and…

Gum sales were negatively impacted by the pandemic in 2020 due to lockdowns in Saudi Arabia and limited mobility outside of the home. In addition, local consumers were more focused on purchasing essential commodities such as medicine and groceries,…

Gum witnesses an impressive performance in 2023, driven by strong growth in the chewing gum category. Sugar-free gum, in particular, holds a significant share as it is considered a healthier option for freshening breath. With socialisations and…

The gum category suffered a significant setback due to the COVID-19 health crisis in 2020, particularly as it heavily relies on impulse purchasing. Many consumers opted for online shopping amidst pandemic-induced lockdowns, which led to a steep…

It has been a challenging few years for sales of gum in the Philippines. The discretionary character of gum makes it is easy for consumers to sacrifice gum, especially if they have limited finances, which many have as a result of the economic impact…

Retail sales of gum saw a positive performance in current value terms in 2023, continuing the trend of the previous year. Growth was boosted by the return to out-of-home activities, following the normalisation of consumer lifestyles post-COVID-19.…

The demand for gum in Ukraine suffered heavily in the wake of the Russian invasion of the country in 2022. This was partly because consumers in Ukraine looked to save money, and they tended to make fewer impulse purchases, which included perceived…

After seeing a retail volume decline in 2020 during the first year of the pandemic, gum returned to growth, and this is set to continue in 2023 as impulse consumption occasions continue to return. Although volume sales are set to rise, current value…

While for many snacks, the pandemic period of home seclusion led to higher uptake in Germany, gum suffered from declining sales. Gum tends to be purchased spontaneously and, in addition to the taste and chewing experience, the product is also…

Despite the potential impact of price increases across various snack categories, chewing gum in Greece has exhibited considerable resilience. The typically low price point of chewing gum has ensured that its products remains an accessible purchase…

In the past few years, gum has experienced significant setbacks, with annual volume sales declining from between 5 and 23% during this period. The COVID-19 pandemic had a particularly negative impact on the gum category, but this was followed by a…

Consumers continue to conscious about discretionary income in 2023, with the higher price of gum an issue for the less affluent. Gum is not an essential item among Costa Ricans, and so it is easy to reduce consumption, and instead, is more popular as…

Gum in Colombia is a mature category predominantly monopolised by a handful of key brands, and in 2023 is seeing a continued gradual recovery in demand. As daily routines return to normal both socially and professionally, more consumers are resorting…

Gum consumption remains steady in 2023 in the aftermath of the pandemic. Gum has historically been a product with high on-the-go and low at-home consumption in the Dominican Republic and was heavily impacted in 2020 at the height of the COVID-19…

After experiencing significant declines during the pandemic due to the mandatory mask-wearing regulation, gum is expected to witness a rebound in 2023, following the complete lifting of the mask mandate. In 2022, despite the easing of the mask…

Distribution channels play a crucial role in sales of gum, ensuring on-the-go and impulse purchase accessibility for consumers. Supermarkets and hypermarkets have long been the primary sales points for gum, offering a wide variety of options for…

While retail volume and current value sales grew in 2022, and this is set to continue in 2023, per capita consumption and spending on gum still fall short of the pre-pandemic level. Prior to 2020, the long-term trend for gum had been for decline,…

Gum is slowly recovering from the declines in sales seen during the era of the COVID-19 restrictions. Gum consumption dropped substantially from the start of the pandemic, hampered by a decline in on-the-go consumption, with many consumers eventually…