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Home Care

Our Passport Home Care database helps redirect assumptions and uncover new opportunities with global insights on category trends in 80 countries worldwide.

With intuitive navigation to statistics and analysis on the industry, Passport Home Care helps move your business forward with a stronger strategic direction.


  • Align corporate strategy to the outlook and growth potential of the market
  • Benchmark and track competitors
  • Inform marketing, brand, product and sales functions
  • Explore the full range of potential manufacturer clients
  • Follow key consumer trends, opportunities and threats
  • Inform value chain strategy across ingredients, packaging, distribution and retailing
  • Analyse gaps in the home care market and explore market structure
  • Examine distribution trends to maximise channel revenue
  • Inform procurement, logistics and shopper profiling


  • 15 years of historic data and 5 year forecasts
  • 20 years of comparable data
  • Volume and value sales
  • Value sales at retail and manufacturer selling prices
  • Company shares by global and local brand owner
  • Brand data by global brand name and local brand name
  • Company and brand shares, sales volumes and rankings
  • 15 years of distribution channel analysis


  • Dashboards deliver a visual representation of category, company and channel performance to reveal future opportunities and threats 
  • Global reports on the latest market trends, new product activity and emerging growth sectors examine the market from a global and regional perspective
  • Country reports analyse key trends and developments in 80 national markets for all product categories, competitors and channels 
  • Company profiles evaluate the market position and financial performance of the leading national and international market players

See our full home care category and country coverage