With more than 40 years’ experience in developed and emerging markets, Euromonitor International’s research methodology is built on a unique combination of specialist industry knowledge and in-country research expertise.
Our team of more than 1,200 on-the-ground research analysts around the world leverage their knowledge of the local market.
With research covering thousands of product categories, Euromonitor International’s market research helps you better understand your core business as well as adjacent opportunities.
Our teams bring together industry, category and consumer findings from all stages of our research process.
We interpret and reconcile often-conflicting information across multiple sources. Each year, our research provides invaluable input to the testing, review and finalisation of our data for years to come.
Euromonitor International’s industry research teams are managed by an industry manager and reports on their specialist categories. This collaborative approach means analysts are in constant dialogue with industry players. Our research reflects the latest market trends and industry events, providing invaluable input to the testing, review and finalisation of our data. The specialist in-house teams bring together research from all stages of the research process, working closely with in-country analysts. The teams assess and challenge data and exercise final editorial control over the publication of market research.
Euromonitor International’s in-country analyst network is managed by country and regional analysts in our offices around the world. Working closely with each in-country team, research management ensures country researchers are knowledgable in best practices, from store checks to building trade surveys.
These on-the-ground analysts deliver essential elements of our market research and new country insights every year, bringing fluency in local languages, physical proximity to the best sources, an ability to engage directly with local industry contacts and an awareness of how products and services are advertised, sold and consumed.