shanghai
English, Chinese
Alex conducts research, advises clients, and offers localised, in-depth expertise and insights in the broader home and tech territory.
Alex oversees the Chinese market in home and technology-related industries, including consumer electronics, consumer appliances, home care, tissue and hygiene, home and garden, and toys and games. Alex previously interned at a government public relations agency as a GR Specialist, to provide strategic tracking and analysis of China's regulatory landscape for clients, including multinationals and overseas trade associations.
There are structural government and industry shifts that continue to increase the prominence of cold wash, and there is a hard fact that will drive it beyond opposition. If every home on the planet used an automatic washing machine with the energy-inefficient hot wash behaviours of today, that would dramatically increase global household electricity use against an existing energy supply shortfall in developed and developing markets, and a looming CO2 emissions crisis.
In 2023, small appliances witnessed modest growth, mainly driven by the replacement of products purchased during the pandemic. The response to COVID-19 had a habit-forming impact on many consumers, who have become used to making coffee at home using espresso machines and enjoying the convenience of a robotic vacuum cleaner. Many of these appliances are now an integral part of a consumer’s home. However, growth was weaker than predicted, as high interest rates and inflation resulted in reduced disposable incomes.
The major consumer appliances market saw a challenging 2023 in volume sales terms as consumers continued to scale back amid inflation and economic uncertainties. However, industry innovations kept many interested, helping keep the major appliances market healthy in terms of value.