Alexandra Buzea Senior Global Consultant - Consumer Insights
düsseldorf
English, German, Romanian, Spanish
About Alexandra
Alexandra is a Senior Global Consultant at Euromonitor International with a focus on the company’s Consumer Insights research. Based in Düsseldorf, she has over twelve years of experience in the industry.
Expertise
Alexandra oversees the standardisation of Euromonitor’s survey expertise and multi-method research solutions. Alexandra advises clients on a wide array of international consulting projects with custom survey components, providing them with high quality insights from consumers and helping them answer complex strategic questions. Before joining Euromonitor, Alexandra managed numerous B2C and B2B market research projects across multiple industries.
Related to Appliances and Electronics
Top Trends Shaping the Consumer Appliances Industry in 2025
1 Jun 26As the global market for consumer appliances grows, it undergoes transformation driven by AI, modular ecosystems, and shifts towards energy-efficient climate solutions. Euromonitor highlights leading trends shaping change in 2025.
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Ray-Ban and Gentle Monster Take Meta and Google Smart Eyewear Mainstream
27 Apr 26Smart eyewear adoption has been constrained less by technology capability and more by social acceptance. Collaborations with established eyewear and fashion brands are accelerating mainstream adoption by reducing behavioural friction. Embedding AI driven functionality into iconic designs from Ray Ban’s Wayfarer frames to Gentle Monster’s fashion forward silhouettes, smart eyewear is being reframed from a visible tech experiment into a familiar lifestyle accessory. Design, comfort and cultural relevance have become as critical as AI performance and fashion led strategies are helping smart eyewear move from novelty towards everyday utility.
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Spielwarenmesse: How Kidults Are Shaping the Future of Play
18 Mar 26Ratna Sita Handayani, Head of Research (DACH region) at Euromonitor International, was invited to present at the 75th Spielwarenmesse in Nuremberg where she unpacked how the cute economy is a strategic pillar of growth at a time when consumers are turning to toys for comfort and connection.
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