Amna Abbas Consultant
dubai
English, Urdu
About Amna
Amna is a Consultant at Euromonitor International, based in Dubai. She works on research covering the beauty, health, fashion and luxury industries, with a core focus on the Middle East and North Africa, and additional geographic coverage including Turkey and Pakistan, amongst other countries.
Expertise
She advises clients across her focus industries on topics ranging from health and wellness, understanding government agendas, consumer trends and business strategy planning. Prior to her career at Euromonitor, she worked in market research and also for Etisalat, and the Dubai International Film Festival.
Recently Published Work
BeautyWorld Middle East
Amna Abbas
Globally, the Middle East presents a new frontier of ample opportunities within beauty & health industries in 2023.
Brand Strategies for Consumer Spending Habits in 2023
Amna Abbas
We’re almost halfway through the year, and consumers are still feeling the impact of economic uncertainties in their daily lives. Shoppers will continue to maximise the value of their purchases for the foreseeable future. In this article, you’ll see new stats on consumer spending and saving habits as well as potential brand strategies to consider that can cater to their priorities.
Can Saudi Arabia be the Future Luxury Capital of The Middle East?
Amna Abbas
According to the latest data identified by Euromonitor International, fast-moving consumer trends, changing macroeconomic and demographics indicators and shifts in consumer behavior are opening up opportunities within the luxury goods industry in Saudi Arabia. Luxury brands need to understand the impact of these changes which will be essential for businesses to create winning strategies to penetrate or expand across markets.