Anna Ward Senior Consultant
london
English
About Anna
Anna shares insights and builds thought leadership through reports, articles, discussions with clients, and presentations.
Expertise
Anna is responsible for producing global content looking into the evolving alcoholic drinks landscape. Her analysis covers corporate strategies, lifestyle trends, and distribution patterns. Data validation is another key aspect of Anna’s role. She works to enhance the quality of alcoholic drinks project data by collating and cross-referencing internal and external sources.
Recently Published Work
Spirits: Premiumisation in An Age of Uncertainty
Anna Ward
Premiumisation forms the foundation of modern spirits demand and has proved remarkably resilient over the trials of the last few years. Yet, it is not invulnerable to external pressures. Consumers are now having to reassess spending habits given the prolonged strain on disposable incomes, and, unavoidably, rates of premiumisation are slowing.
RTDs: The Spirit of Diversification
Anna Ward
The search for flexibility is a key theme running through company strategies in alcoholic drinks – more so now than ever. The nature of competition is gradually shifting, as maturity and changes in consumer behaviour prompt companies to diversify and seek opportunities outside their traditional areas of specialisation. The ready-to-drink (RTD) sector is a shared expansion focus.
Another Round at the Bar? On-Trade Facing Post-Pandemic Challenges
Anna Ward
The turbulence of the last few years has left on-trade alcoholic drinks in a precarious state. The rise of retail was already underway prior to the pandemic, but the shift is becoming increasingly entrenched in much of the world. On-trade volumes are still notably below 2019 levels, while retail continues to climb. That partly reflects still-incomplete pandemic recovery, but also likely indicates a more structural adjustment. What do the changing patterns mean for on-trade engagement?