são paulo
English, Portuguese
Camila specialises in consumer insights, with a primary focus of the Americas, but offering additional support to her colleagues globally. With a focus on the commercial lens of the practice, she joins early-stage meetings with sales teams and clients to help assess how their needs can be addressed, helping to draft and scope proposals, as well as presenting them to clients. Camila also provides additional support to Consulting project managers.
Camila brings holistic analysis across markets and industries, by leveraging methodologies from online boards to quantitative surveys. She joined Euromonitor in 2019 as an Associate Consultant, where she was involved in a diverse range of projects, including packaging, food, home and garden, consumer payments, beauty and personal care, consumer health and the illicit trade, before pursuing her current specialism. Before joining Euromonitor, Camila worked in the market intelligence department of a leading German company in logistics. She also worked at a bank marketing department before working as a senior analyst at a Brazilian boutique consultancy, specialising in the internationalisation of companies. She holds a BA in International Relations and Science and Humanities from the Federal University of ABC and has taken a specialisation course in Advanced Topics in Business Strategy at Pearson College, London.
For more than 35 years, PLMA’s annual World of Private Label International Trade Show has brought retailers together with manufacturers to network with new and existing clients, explore new markets and drive business growth.
Renowned coffee chains from China and Kenangan Coffee in Indonesia have entered Singapore as a stepping stone for their international expansion. The strategy to enter Singapore is attributed to its status as a financial hub, as well as its visibility for international investors leading to future expansion. At the same time, local consumers are sophisticated, open to trying new flavours, and are willing to spend for their daily caffeine fix.
Premiumisation forms the foundation of modern spirits demand and has proved remarkably resilient over the trials of the last few years. Yet, it is not invulnerable to external pressures. Consumers are now having to reassess spending habits given the prolonged strain on disposable incomes, and, unavoidably, rates of premiumisation are slowing.