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Dmitrij creates drinks and tobacco related content, and assists research through the use of programming tools for market research in Eastern Europe (for example, web scraping and data engineering). He conducts automatic data quality control for the drinks and tobacco industries in Eastern Europe and for alcoholic drinks globally. He is also a member of the alcoholic drinks central project team.
Dmitrij advices clients across alcoholic drinks, soft drinks, hot drinks, tobacco and cannabis in Eastern Europe. He has a particular interest in applying data science and technology in market research. He has additional experience and interest in Euromonitor's VIA system. During his time at Euromonitor, Dmitrij has also researched retailing, food and nutrition and consumer foodservice. He also assisted in creating the company's eSports dashboard.
Functionality cues are increasingly replacing simplistic dealcoholisation approaches, and botanical alchemy and molecular experimentation with new ingredients are making the no/lo landscape one of the most innovative and exciting in the alcohol ecosystem. It is here to stay.
In 2022, consumer foodservice sales in Mexico recovered to their pre-pandemic levels and growth trend. Understanding channel trends, how competitors are innovating in response, and where growth opportunities lie are all crucial elements in building a well-informed consumer foodservice strategy.
Historically, energy drinks were considered a luxury category in India. Until Pepsi changed the game with the introduction of the affordably priced, Sting. Following suit, other companies like Coca-Cola are now adopting similar approaches.As a result, what was once considered a premium product category is now becoming accessible to the masses.