Egle Tekutyte Senior Analyst
vilnius
English
About Egle
Egle researches sports data from match day and social media statistics to commercial partnership data, as well as leading the practice of benchmarking top leagues and clubs according to commercial attractiveness.
Expertise
Egle provides data-driven insights and analysis on key trends in professional sports globally, and has a special interest in digital fan engagement and women's professional sports. Egle advises clients on opportunities in the sports sponsorship sphere, for both sponsors and sports entities, and how these opportunities can be unlocked using Euromonitor International’s Sports system.
Recently Published Work
Winners of Innovation: Key Markets, Categories and Retailers for NPD
Egle Tekutyte
On World Creativity and Innovation Day, a global UN day celebrated on 21st April, Euromonitor International provides insights on the most innovative countries, product categories and retailers, based on new product launches across global digital shelf. Monitoring new launches and their development empowers companies to identify opportunities and invest in innovation strategically.
Home Care Innovations: Addressing Consumer Demand for Efficiency, Sustainability and Wellness
Egle Tekutyte
Inflation and rising energy costs are key driving forces behind product innovation in Home Care, enabling more efficient energy consumption, particularly in Laundry Care and Dishwashing. This also works as a more sustainable alternative for a growing base of environmentally conscious consumers globally. In addition, growing consumer awareness of self-care and wellness is being addressed through focus on features such as scent in new product launches, especially in Air Care.
US Major Leagues and European Football Reign Supreme in Euromonitor's Sports Indices 2023
Egle Tekutyte
According to Euromonitor International’s Global League and Club Indices 2023, five major US leagues and five European football leagues dominate league rankings, with the National Football League (NFL) consistently holding its status as the most commercially attractive league globally. In the club ranking football clubs from the five major European football leagues claim all top 10 spots with Manchester United retaining the top position.