Fatima Linares Industry Manager - Fashion
chicago
Spanish, Castilian, English
About Fatima
In her role as Insight Manager for Fashion (Americas), Fatima works with a defined client list with sales partners, aiming to expand our engagement, supporting on renewals and upsell opportunities. She provides active input into relevant consulting projects and is responsible for creating strategic cross-industry content with a regional focus.
Expertise
Fatima advises clients across industries on trends shaping the fashion industries. From macro trends to consumer insights, she has a strategic understanding of the opportunities and challenges companies in apparel and footwear and personal accessories face. She has a special interest in sustainability and consumer behaviour and habits. Before joining Euromonitor, Fatima worked in several companies across fmcg industries, including food, beverages, home care, tissue and hygiene, beauty and personal care, in marketing and commercial roles. She has over 20 years of managerial experience, overseeing teams of up to 80 individuals.
Recently Published Work
Top Trends Shaping Personal Accessories in 2024 and Beyond
Fatima Linares
After moderate growth in 2022, global sales of personal accessories grew more strongly in 2023; however, geopolitical issues, the cost-of-living crisis and China’s slow recovery suggest a challenging macro environment, pushing brands to navigate into uncharted waters once again in 2024.
Unlocking the Gen Z Code to Revolutionise Jewellery Sales.
Fatima Linares
Gen Z accounted for just over 23% of the world’s population in 2023. Understanding these consumers is not an easy task, as they are significantly different to their predecessors, have contradictory attitudes, and change preferences quickly.
2024: A Resilience Test for US Fashion
Fatima Linares
Mixed performance across fashion categories in 2023 makes us wonder what to expect for the industry in 2024. In this article, we'll explore what trends would drive sales in 2024 and which categories will benefit or be impacted by those.