Retailing | Digital Consumer | E-Commerce
Han is a Senior Analyst at Euromonitor International with a focus on services and payments. Based in Shanghai, she has more than three years of industry experience.
Han’s key research areas include retailing and digital commerce with a regional focus of China, and with a keen interest in new e-commerce models, hyperlocal delivery, social commerce, and omnichannel development.
Han advises clients across industries on topics covering new channel exploration, digital transformation, and the competitive landscape of retailing in Asia Pacific.
Prior to joining Euromonitor, Han worked as a market researcher, producing independent market reports for IPO projects.