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Irina Barbalova

Irina Barbalova

About Irina

Irina drives the quality and evolution of Euromonitor’s Beauty Industry research. As a Global Lead of the industry, she focuses on developing expertise and thought leadership through strong commercial engagement and strategy support across the business. Irina has a high-profile record in the industry and is a regular speaker at leading events and forums.

Recent published work

Supporting Women’s Health and Wellness Through the Lifecycle

Wellness Beauty and Personal Care

Fostering Wellbeing Through Digitalisation and Technology

Wellness Digital Megatrends

Key Strategies for Value Creation Through Back to Basics

Health and Beauty Wellness

Megatrends: Quantifying Wellness

Megatrends Health and Beauty Wellness Innovation

Top Three Business Priorities to Stay Relevant in the Wellness Space

Wellness Coronavirus Health and Wellness Innovation
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