The Smart Home | Technology | Innovation | | Sustainability | Megatrends | Disruptors | Consumer Insights
Isam Arshad is a Senior Analyst at Euromonitor International with a focus on home and technology. Based in Dubai, he has more than 10 years of industry experience.
Isam is responsible for researching, engaging in discussion with key market players, tracking market developments, data and trend analysis, providing thought leadership, and authoring content and reports for a range of industries. Isam is very interested in sustainability, video games, and the metaverse. He has extensive knowledge of Saudi Arabia, having contributed to studies on services and payments and drinks and tobacco with a specialist focus on this national market.
Isam advises clients across a range of home and technology industries on the impact of sustainability trends, industry innovation and consumer purchase behaviour.