Isam Arshad Senior Research Analyst
dubai
English
About Isam
Isam is a Senior Analyst for Euromonitor International's home and technology research team in Dubai, where he commissions research projects and participates in conferences and extensive client engagement, with a focus on the MENAT region.
Expertise
Isam Arshad has spent over a decade honing his expertise in market research across a wide range of industries, during which time he has advised clients and provided thought leadership on the evolution of major trends in the home technology market. He is an expert in many fields, including web content, data analysis, editorial content, and client engagement. Isam has a master's degree in Knowledge Management from the Graduate School of Management UIA Malaysia. He worked as a research manager in the hospitality trading industry in Saudi Arabia before joining Euromonitor.
Recently Published Work
Playing on the Big Screen: The Convergence of Toys, Games and Cinema
Isam Arshad
In the ever-evolving landscape of entertainment, a notable trend has emerged: the convergence of toys and video games with the cinematic world. This blog post unpacks the journey of toys and games from their traditional platforms to the celluloid world, exploring the financial boons, emotional connections, and the challenges faced. As we stand at the cusp of this entertainment renaissance, "From Playrooms to Silver Screens" offers a comprehensive look into the future of this intriguing intersection.
Turkey: The Impact of Inflation on Retail Tissue
Isam Arshad
The retail tissue in industry in Turkey is facing significant challenges given the hyperinflationary forces impacting the economy. Growth opportunities will largely be driven by private label or value for money products, as shoppers trade down and turn to discounters. Euromonitor International predicts decreasing volumes for products such as kitchen towels and paper tableware, as consumers cut back to only the necessities, even as the country’s population has grown. As such, brand manufacturers will need to look to local production and promotions to keep their pricing competitive.
Paperworld Middle East
Isam Arshad
Paperworld Middle East brings together world-renowned brands and regional players for an exciting three-day showcase, providing the ideal space to network, share ideas, source new products and discover new solutions that are sustainable, promote efficiency & productivity, and are cost effective.