Jin Liu

Jin Liu Analyst

shanghai

Chinese, English

About Jin

As a Research Analyst, Jin conducts primary and secondary research and strategic analysis on China. In addition to this, she engages with key industry players for the benefit of research integrity and client knowledge.

Expertise

Jin works across a range of industries in China. Prior to Euromonitor, Jin worked as a qualitative research analyst in fmcg industries, offering insights to support clients, a background which has proved a useful foundation for her current role.

Related to Alcoholic Drinks

Article

RTDs: The Spirit of Diversification

Anna Ward

Anna Ward

5 Dec 23

The search for flexibility is a key theme running through company strategies in alcoholic drinks – more so now than ever. The nature of competition is gradually shifting, as maturity and changes in consumer behaviour prompt companies to diversify and seek opportunities outside their traditional areas of specialisation. The ready-to-drink (RTD) sector is a shared expansion focus.

Video

Mindful Drinking: No/Lo Comes of Age

Spiros Malandrakis

Spiros Malandrakis

20 Nov 23

Functionality cues are increasingly replacing simplistic dealcoholisation approaches, and botanical alchemy and molecular experimentation with new ingredients are making the no/lo landscape one of the most innovative and exciting in the alcohol ecosystem. It is here to stay.

Article

Where to Play in Foodservice in Mexico?

Carlos Zamora

Carlos Zamora

13 Nov 23

In 2022, consumer foodservice sales in Mexico recovered to their pre-pandemic levels and growth trend. Understanding channel trends, how competitors are innovating in response, and where growth opportunities lie are all crucial elements in building a well-informed consumer foodservice strategy.

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