shanghai
Chinese, English
As a Research Analyst, Jin conducts primary and secondary research and strategic analysis on China. In addition to this, she engages with key industry players for the benefit of research integrity and client knowledge.
Jin works across a range of industries in China. Prior to Euromonitor, Jin worked as a qualitative research analyst in fmcg industries, offering insights to support clients, a background which has proved a useful foundation for her current role.
For more than 35 years, PLMA’s annual World of Private Label International Trade Show has brought retailers together with manufacturers to network with new and existing clients, explore new markets and drive business growth.
Renowned coffee chains from China and Kenangan Coffee in Indonesia have entered Singapore as a stepping stone for their international expansion. The strategy to enter Singapore is attributed to its status as a financial hub, as well as its visibility for international investors leading to future expansion. At the same time, local consumers are sophisticated, open to trying new flavours, and are willing to spend for their daily caffeine fix.
Premiumisation forms the foundation of modern spirits demand and has proved remarkably resilient over the trials of the last few years. Yet, it is not invulnerable to external pressures. Consumers are now having to reassess spending habits given the prolonged strain on disposable incomes, and, unavoidably, rates of premiumisation are slowing.