Jin Liu

Jin Liu Analyst


Chinese, English

About Jin

As a Research Analyst, Jin conducts primary and secondary research and strategic analysis on China. In addition to this, she engages with key industry players for the benefit of research integrity and client knowledge.


Jin works across a range of industries in China. Prior to Euromonitor, Jin worked as a qualitative research analyst in fmcg industries, offering insights to support clients, a background which has proved a useful foundation for her current role.

Related to Alcoholic Drinks


RTDs: The Spirit of Diversification

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The search for flexibility is a key theme running through company strategies in alcoholic drinks – more so now than ever. The nature of competition is gradually shifting, as maturity and changes in consumer behaviour prompt companies to diversify and seek opportunities outside their traditional areas of specialisation. The ready-to-drink (RTD) sector is a shared expansion focus.


Mindful Drinking: No/Lo Comes of Age

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Functionality cues are increasingly replacing simplistic dealcoholisation approaches, and botanical alchemy and molecular experimentation with new ingredients are making the no/lo landscape one of the most innovative and exciting in the alcohol ecosystem. It is here to stay.


Where to Play in Foodservice in Mexico?

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In 2022, consumer foodservice sales in Mexico recovered to their pre-pandemic levels and growth trend. Understanding channel trends, how competitors are innovating in response, and where growth opportunities lie are all crucial elements in building a well-informed consumer foodservice strategy.