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Kayla Villena

Kayla Villena Industry Manager

Sustainability​ | E-Commerce​ | Digitalisation​ | Channels​ | Packaging

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About Kayla

Kayla is Industry Manager for beauty and personal care at Euromonitor International, which she joined in 2011.

She leads the publication of global strategic content on the opportunities, challenges, and outlook of the beauty industry, and often synthesizes beauty insights with Euromonitor’s retailing, packaging, survey, pricing, and product claims systems.

In addition to speaking at Cosmoprof North America, Innocos, CEW and Jefferies events, Kayla has been quoted in Vogue Business, Business of Fashion, and The Wall Street Journal, among others. She is on the editorial board for Euromonitor’s Product Claims and Positioning system and is a regular contributor to Natural Products Insider, Beauty Packaging, and Global Cosmetics Industry.

Before joining the beauty and fashion team, Kayla was a member of Euromonitor’s Consulting team for six years. She holds a master's degree in communication from the University of Florida.