Linda Lichtmess Senior Research Analyst
Soft Drinks | Health and Wellness | Cannabis | Sustainability
About Linda
Linda is a Consultant at Euromonitor International with a focus on the beverage industry. Based in Düsseldorf, Linda has worked for Euromonitor since 2018, specialising in food and drinks.
Linda is the project lead for Euromonitor’s global soft drinks research. She is particularly interested in how sustainability is changing the industry, impacting consumer behaviour and innovation.
With a special focus on the DACH-region, she advises clients on how changing legislation impacts the soft drinks industry, as well as the developing cannabis market in Germany.
Linda has presented at the ISM Cologne 2021 with a focus on consumers trends. She has been quoted in the Handelsblatt and by the BBC.