Tissue | Hygiene | Disruptors | Consumer Insights
Liying is a Research Associate at Euromonitor International with a focus on tissue and hygiene research. She joined Euromonitor in early February 2020 from a financial journalism background.
Liying applies qualitative and quantitative methodologies to uncover and analyse industry trends, competitive environment, pricing landscape and channel dynamics in tissue and hygiene within North America.
Liying has a special interest in disruptive innovation and cross-generation consumer shopping behaviour.