Marija Milasevic Senior Consultant
vilnius
English, Russian, Lithuanian
About Marija
Marija is a Senior Consultant at Euromonitor International with a focus on retail and the digital consumer. In her current role, she is responsible for managing research projects in Europe.
Marija helps retailers and fmcg clients to understand the industry trends and evolving consumer priorities which will impact the future of retail. She authors strategic analysis on key trends and developments across retail and e-commerce with a focus on values-based buying, sustainability and retail innovation. Marija has more than 10 years of experience in the retail industry. She regularly writes articles for trade press, including Forbes Poland, speaks at major international conferences, and moderates panel discussions. In 2019, she received the International Marketing Specialist certificate from the Netherlands Institute of Marketing (NIMA).
Recently Published Work
Riding the Wave of Recommerce: Why Brands Must Seize This Opportunity
Marija Milasevic
Despite the longstanding existence of the resale model, recent years have witnessed a transformative surge in recommerce. Fuelled by ongoing digitalisation, global financial instability, and a growing commitment to sustainability, recommerce has reached heretofore unforeseen levels.
Three Key Strategies for Navigating the Polish E-Commerce Landscape
Marija Milasevic
E-commerce growth rates are slowing from historic highs, meaning the channel is no longer a rising tide for all categories and brands, as it was in 2020. In Poland, however, the potential of the digital channel remains high, with e-commerce expected to account for 40% of all retail sales growth in the country over the next five years. This article will focus on brands' and retailers’ strategies to uncover e-commerce opportunities amid uncertainty.
At Shoptalk Europe 2023, Sustainability Moves to the Top of Retailers' Agendas
Marija Milasevic
Shoptalk Europe, held in Barcelona, stands as the premier retail conference in Europe, bringing together brands, retailers, and industry professionals to explore topics such as retail transformation, shifting consumer behaviour, and strategies to adapt to an ever-changing business landscape.