Megumi Matsunaga Consultant
tokyo
English, Japanese
About Megumi
Megumi is a Consultant at Euromonitor International with a focus on food and nutrition. Based in Tokyo, she specialises in analysing trends in Japan and trends in global health and nutrition.
Megumi focuses on trend analysis of food and nutrition industries, and covers research for packaged food in Japan. She advises clients across a range of food industries, on the global shifts impacting how people eat, and she has a special interest in functional products. Megumi has worked in the food space for almost a decade. Prior to joining Euromonitor, she worked as a digital marketing planner which helped her gain analytical skills and consumer insight through marketing campaigns for high-profile clients. Megumi has spoken at international conferences. including Thailand LAB International 2016, Interpets 2017 and 2018, Tokyo Health Industry Show 2019 and Health Ingredients Japan 2019.
Recently Published Work
JFEX2023と“日本の食品”輸出EXPOに見た3つのキートレンド
Megumi Matsunaga
2023年6月21日から6月23日の期間で、大規模な食品・飲料市場の展示会であるJFEX2023と、“日本の食品”輸出EXPOが東京ビッグサイトにて開催された。新型コロナウイルス感染症が5類感染症へ移行し、各ブースでは試食や試飲が活発に行われた。新型コロナ以前の賑わいを取り戻した会場からは、3つのキートレンドが見て取れた。
摂取型美容製品と性別に特化した機能性食品の台頭
Megumi Matsunaga
消費者が自身の容姿を改善するためにホリスティックなアプローチをとるようになったことで、インジェスティブルビューティ（摂取可能な美容製品）に対するニーズが高まっている。より多くの消費者が、肌や髪に効果があり、加齢や将来起こり得る美容に関する悩みを予防できる食品を求めている。
The Rise of Ingestible Beauty and Gender-Specific Functional Food
Megumi Matsunaga
Driven by the growing awareness of holistic beauty and wellness, consumers are increasingly looking to improve their appearance with both external and internal solutions through functional food. The innovation of functional ingredients to support beauty, women’s and men’s health, including premenstrual syndrome (PMS) and fertility, is heating up.